Marketing Operations Specialist | YMP

Yempo Solutions

3d•Hybrid

About The Position

Yempo Solutions is looking for a hands-on Marketing Operations & MarTech Executive to build, connect and operate the technology behind our sales and marketing activity. We already have many of the tools we need, including HubSpot, Cognism, Mailchimp, Canva, AI tools and our WordPress website. What we need is someone who can make them work together properly, get more from them and turn sales and marketing ideas into working, measurable campaigns. A major part of the role is helping Yempo find businesses at the point they have a problem we can solve. You will build and operate systems that identify organisations actively recruiting for IT, Accounting and Business Support roles by monitoring LinkedIn, job sites and company careers pages, then turn those hiring signals into useful, actionable opportunities for Sales. This is a doer role. You will build workflows, clean and enrich data, connect systems, set up campaigns, test what you have built, fix what does not work and make sure genuine opportunities reach the right person quickly. The objective is straightforward: use technology to help Yempo find the right company, with the right requirement, at the right time - then help Sales and Marketing turn that opportunity into a conversation.

Requirements

3+ years in Marketing Operations, MarTech, CRM, or Revenue Operations.
Hands-on experience building workflows, custom properties, segmentation, forms, sequences, reports, and integrations in HubSpot.
Practical experience connecting CRMs, email, website platforms, and data enrichment tools using APIs, webhooks, Zapier, or Make.
Proven ability to build intent/prospecting workflows using job vacancies, web data, or external enrichment signals.
Familiarity with Cognism, Mailchimp, LinkedIn Sales Navigator, WordPress, GA4, Canva, and AI tools.

Responsibilities

Build a scalable process to identify and monitor offshore hiring needs across target sites/LinkedIn (IT, Accounting, Business Support).
Identify key decision-makers, enrich data using Cognism, and push qualified opportunities to HubSpot with relevant vacancy context.
Track vacancy statuses and build automated/manual outreach workflows.
Take ownership of HubSpot and connect it with Cognism, Mailchimp, WordPress, and automation tools (Zapier/Make via APIs, webhooks, native connectors).
Eliminate duplicate manual processes and maximize existing tools.
Segment prospects based on hiring signals and web behavior.
Build, test, and run tailored email/nurture campaigns with clear logic, suppression rules, and instant human hand-offs for high-intent replies.
Maintain CRM lifecycle stages, workflows, forms, sequences, scoring, and data standards (GDPR-compliant).
Create commercial dashboards for pipeline performance, conversion, and CRM health.
Partner with the web developer to enhance WordPress tracking, landing pages, forms, and conversion events.
Connect web behavior to HubSpot to show Sales which content generates genuine interest.
Automate repetitive enrichment, role matching, and follow-ups.
Document processes and report on key metrics (qualified opportunities, drop-off points, top-performing channels) to guide strategy.
Comply with the Organization's Information Security Management System (ISMS), including all applicable information security policies, procedures, standards, and guidelines.