Marketing Operations Specialist

National Arbitration & Mediation, LLC•Garden City, NY

2d•$33 - $38•Onsite

About The Position

NAM is seeking a Marketing Operations Specialist to support the day-to-day execution of our marketing and demand generation engine. This is a hands-on role: you'll build and send campaigns, manage lists, stand up forms and landing pages, and keep the data behind all of it clean. You'll work in HubSpot building workflows and automations, launching campaigns, and reporting on what happened, while also supporting the digital presence (website, SEO, social) that feeds the pipeline.

Requirements

3+ years of hands-on marketing operations, marketing automation or digital marketing experience
Working proficiency in HubSpot Marketing Hub. You've personally built workflows, forms, landing pages, lists, and emails
Solid email fundamentals: deliverability, subscription types, suppression, and send governance
Comfort with data work: imports, deduplication, and knowing when a list looks wrong before you send to it
Strong analytical and reporting skills
Strong organizational skills and attention to detail

Nice To Haves

Bachelor's degree in a related field
Experience with Google Analytics 4 or marketing performance dashboards
Experience with WordPress website management
Experience with graphic design tools such as Canva or Adobe
Familiarity with SEO performance monitoring and optimization metrics
Experience with supporting marketing technology systems and integrations

Responsibilities

Support management of NAM's marketing technology stack, including HubSpot, ClickUp, WordPress, analytics platforms, and marketing tools
Build and deploy email campaigns in HubSpot: newsletters, event invitations and reminders, follow-ups, award announcements, and one-off sends
Own list building and segmentation across our audiences: law firms, insurers, corporate clients, and our neutral panel
Stand up lead capture: forms, landing pages, LinkedIn lead forms, and UTM conventions
Manage CRM contact lists and segmentation, supporting data quality, deduplication, and compliance practices
Keep the data clean: import standards, list hygiene, and a repeatable QA checklist run before every send
Support the business development team in HubSpot — sequences, templates, task automation, and logging standards
Build and maintain the email template library against NAM's brand standards
Create and report monthly performance reporting on marketing initiatives, including campaign and organic performance, and lead generation outcomes
Build and maintain dashboards tracking campaign performance, ROI, cost-per-lead, and conversion trends
Manage NAM's organic and paid LinkedIn presence
Support website operations, including routine content updates and monitoring of SEO, page speed, and conversion metrics
Maintain digital asset libraries for brand consistency
Document how things are built — naming conventions, workflow logic, and process notes the team can follow