Marketing Operations Specialist

Apryse• CO, US, CO

8h•$65,000 - $80,000•Remote

About The Position

The Marketing Operations Specialist oversees day-to-day execution across the Apryse marketing technology stack, supporting campaign operations, data quality, lead lifecycle management, and reporting. This role is ideal for someone with a strong technical and operational mindset who thrives in a fast-moving, high-impact environment.

Requirements

Marketing Automation Expertise (Strongly Preferred) - Experience with Marketo, HubSpot, Pardot, or similar (Marketo preferred but not required).
CRM Fluency - Understanding Salesforce objects, fields, campaign member statuses, and reporting.
Data & Analytics - Strong spreadsheet skills; basic familiarity with BI tools and attribution models.
Technical Aptitude - Ability to troubleshoot sync issues, understand APIs/integrations, and diagnose system behavior.
Systems Thinking - Understands how changes in one tool impact the entire GTM ecosystem.
Operational Rigor - Strong prioritization, documentation, and process-driven mindset.

Nice To Haves

Experience in B2B SaaS
Familiarity with attribution tools, enrichment platforms, or other marketing technology
Basic SQL or API familiarity
Experience supporting ABM or personalization programs

Responsibilities

Campaign Operations - Build, QA, launch, and monitor MAP programs (Marketo or equivalent), ensuring flawless execution and consistent program structure.
Lead Lifecycle Management - Maintain scoring, routing, enrichment, and lifecycle stages across MAP ↔ CRM.
Data Quality & Governance - Oversee data hygiene, normalization, deduplication, and enrichment workflows.
Martech Administration - Support integrations, field mapping, sync rules, and system configuration across the marketing tech stack.
Reporting & Insights - Build dashboards, pull audiences, and support funnel, attribution, and performance analysis.
Automation & Nurture Programs - Create scalable workflows, triggered programs, and nurture streams.
Cross-Functional Support - Partner with Marketing, Content, BDR, and RevOps to support campaigns, events, and outbound motions.
QA & Compliance - Ensure accuracy across UTMs, links, rendering, segmentation logic, scoring, and routing.
Documentation - Maintain SOPs, playbooks, and system diagrams for operational clarity.

Benefits

Competitive salary commensurate with experience and qualifications.
A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
401K savings program with company match.
Generous paid time off (PTO) is offered to support the ability to rest and recharge
A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
Highly autonomous and entrepreneurial environment.
Annual recurring WFH allowance for you to purchase items you need for your home office.
Ongoing support for learning development so you can master your craft.
Work with the hardware you're most comfortable with (Windows or Mac).
Diverse and inclusive workplace where we all learn from each other.