Marketing Operations Specialist

Binary Stream•Burnaby, BC

1d•CA$71,000 - CA$85,000•Hybrid

About The Position

We are looking for a Marketing Operations Specialist to join our Marketing team and play a key role in how our programs are executed and measured. Reporting to the VP of Marketing, you will support the performance and execution of marketing programs across paid media, email, events, and CRM. You will work closely with the team to ensure campaigns are well coordinated, set up effectively in HubSpot, and supported by accurate tracking and reporting. This role involves executing marketing campaigns while improving the systems, data, and processes that support them. You will help strengthen how leads are captured and managed, how campaigns are measured, and how performance data is used to inform decisions.

Requirements

3+ years of experience in marketing operations, digital marketing, or a related B2B role
Experience working in a B2B SaaS or technology company environment
Hands-on experience with HubSpot or a similar marketing automation platform
Familiarity with paid media, email marketing, CRM systems, and reporting
Strong attention to detail and ability to manage multiple priorities
Comfortable working with data, dashboards, and performance metrics
Ability to collaborate across teams and improve processes

Nice To Haves

Experience working in partner or channel-driven marketing environments
Familiarity with ERP, Microsoft Dynamics, or the broader Microsoft ecosystem
Experience supporting events, webinars, or trade shows

Responsibilities

Manage and optimize HubSpot, including workflows, campaign setup, segmentation, and reporting
Improve lead management processes, including routing, data structure, and campaign measurement
Partner with Sales Operations to maintain accurate CRM integration and data consistency
Execute and optimize paid campaigns across priority channels, tracking performance against key metrics
Support testing, targeting, and landing page alignment to improve lead quality and conversion
Build and deploy marketing emails that support campaigns, events, and nurture programs
Manage segmentation, quality assurance, and performance optimization to improve engagement
Build and maintain dashboards and reports across HubSpot, CRM, and paid platforms
Provide insights on campaign performance and contribute to attribution tracking across channels
Coordinate and execute trade shows and events from planning through follow-up
Ensure lead capture, campaign tracking, and post-event reporting are in place
Identify opportunities to streamline workflows and improve consistency through automation
Support adoption of marketing tools, naming conventions, and reporting standards