Marketing Operations Specialist

Favor • Texas, TX

7d • Hybrid

About The Position

This role focuses on executing marketing initiatives by developing, optimizing, and deploying customer, Runner, and store partner communications across various channels including email, push, SMS, and in-app. The specialist will architect technical solutions for complex marketing scenarios, perform end-to-end quality assurance (QA) on campaigns, and support advanced testing agendas. They will also troubleshoot issues, respond to inquiries from the support team, contribute to documentation, track and report on channel performance, and collaborate with cross-functional teams including product and engineering. A key aspect of the role is sharing knowledge with peers and contributing to a culture of shared learning.

Requirements

• A relevant degree or comparable formal training, certification, or work experience
• 5+ years of experience in a marketing or technical role including experience in systems integration, CRM/email marketing, developing marketing campaigns in Braze or comparable CRM platform, and creating emails using HTML
• Strong knowledge of audience segmentation and database concepts with ability to apply them to campaign builds
• Strong technical skills (HTML & database fundamentals) and marketing knowledge
• Strong writing and communication skills with ability to collaborate cross-functionally
• Ability to thrive in a technically focused role with increasing independence and effectively blend technical skills and marketing knowledge to execute campaigns
• Strong problem-solving and cross-functional communication skills
• Proactive mindset with strong problem-solving skills and ability to take ownership of projects
• Ability to learn quickly, troubleshoot effectively, and apply solutions with increasing independence
• Flexible and adaptable with ability to manage multiple projects under pressure and meet tight deadlines
• Ability to consistently maintain quality and balance shifting priorities
• Team player with the ability to work independently and take ownership of projects
• Ability to contribute to a collaborative, high-performing team
• Ability to foster a positive, team-oriented environment

Nice To Haves

• Technology / app experience highly preferred

Responsibilities

• Contribute to the execution of marketing initiatives; develop and optimize customer, Runner, and store partner communications across email, push, SMS, and in-app channels.
• Ensure campaigns are strategically aligned, delivered on time, and continuously improved through data-driven insights.
• Architect technical solutions for complex marketing scenarios to support new initiatives and improve existing processes; build and test solutions independently; ensure accuracy and alignment with campaign requirements.
• Independently perform end-to-end QA on customer and Runner campaigns; validate logic, segmentation, personalization, and discounts across all channels; resolve basic issues and escalate more complex problems when needed.
• Independently support the setup and verification of advanced testing agendas across customer and Runner communications; validate targeting, logic, and campaign behavior.
• Partner with the lifecycle marketing and business analytics teams to troubleshoot issues and ensure testing is completed on time.
• Investigate and respond to more complex inquiries from the support team including issues related to lifecycle communications, promotions, and campaign setup; collaborate with cross-functional partners as needed and ensure escalated issues are resolved accurately and efficiently.
• Contribute to documentation with creation and updating of process guides for campaign execution, QA, and testing; ensure documentation is clear, accurate, and accessible; identify areas where updates are needed as tools and workflows evolve.
• Track and report on channel-level performance of lifecycle marketing and promotional initiatives.
• Provide clear summaries and recommendations for improvements; ensure reporting is accurate, consistent, and actionable.
• Collaborate with cross-functional teams to execute campaigns across customer and Runner communications; validate builds against requirements, troubleshoot issues, and ensure execution aligns with strategy and creative intent.
• Collaborate with product and engineering teams to provide feedback on new tools and functionality; assist with testing and share insights from campaign execution to ensure solutions meet marketing needs.
• Share knowledge with peers; document learnings, answer questions, and collaborate closely during campaign builds; contribute to a culture of shared learning and offer support on tooling, QA, and process execution as needed.
• Perform other duties as assigned.

Benefits

• Premium health, vision, dental, and life insurance
• 401(k) options
• Favor delivery fee credit
• H-E-B discounts
• Unlimited PTO for salaried employees
• Ample vacation time to all team members
• Learning and development opportunities through Intern(al)ships and Learning Labs
• Community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed