Marketing Operations Specialist

Rockwell Automation•Toronto, ON

1d•CA$63,120 - CA$94,680•Hybrid

About The Position

As a Marketing Operations Specialist, you are responsible for supporting the Commercial organization in the execution of go to market digital processes and campaigns. You are organized, detail-oriented and have a desire to dive deep into the marketing tech stack. You will work with closely with the demand generation, SaaS marketing and revenue operations teams, to execute on day-to-day tasks, support campaigns and operational programs. You will report to the Manager, Marketing Operations Software and work in a hybrid environment from our Toronto, Ontario office location.

Requirements

Bachelor's Degree
Legal authorization to work in Canada is required. We will not sponsor individuals for employment visas, now or in the future for this job opening.

Nice To Haves

1+ years of experience in digital marketing, marketing automation or operations.
Experience building and executing on cross-channel marketing programs.
Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions.
Adobe Marketo Engage certification.
Experience with Marketo, Salesforce, PathFactory, Drift, Google Analytics or similar software.

Responsibilities

Ensure data integrity of source systems to support GTM (go to market) activity by focusing on data completeness, enrichment and hygiene.
Work cross functionally with the operations team to support incoming cases, ongoing process changes, and systems builds.
Benchmark and monitor campaign tracking and performance across the prospect and customer lifecycles, including MQLs, SQOs and velocity.
Collaborate with marketing operations, data and architecture teams on data hygiene, systems stability, enrichment and enhancements.
Follow through with the marketing team, ensure that projects are delivered on time and deadlines are met using project management solutions (ClickUp, Salesforce Work Manager).
Stay current with marketing automation best practices, industry standards and compliance.
Champion marketing automation best practices, including documentation, guidance, database governance and management, training, and enablement across varied functional teams.
Active participation in the agile methodology to manage marketing campaign support and infrastructure improvements to support the prospect and customer lifecycles.
Leveraging insights from platform-based reporting and new functionalities in the MarTech stack to enhance the campaign experience.

Benefits

Health Insurance including Medical and Dental
Health Care Spending Account (HCSA – dependent on the plan chosen)
Employee Assistance Program (EAP)
Retirement plans
Paid Time off
Volunteering Time off
Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
Employer Paid DC Pension
Maternity and Parental Leave Top-Up
Fitness Reimbursement Program
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.