Marketing Operations Specialist

Paddle•Toronto, ON

8d•CA$83,000 - CA$103,000•Hybrid

About The Position

Paddle is seeking a Marketing Operations Specialist to join their Marketing team, reporting to the Marketing Ops & Programs Lead. This is a hands-on execution role focused on maintaining the smooth day-to-day operation of marketing activities. The specialist will manage tools, build templates, document workflows, and ensure marketing systems and processes are clean, consistent, and user-friendly. The role involves working across the Martech stack, including HubSpot, Notion, Asana, Dreamdata, Dust, and Google Workspace, and collaborating with various internal teams such as RevOps, Business Ops, Data, and Commercial.

Requirements

5+ years of experience in marketing operations, campaign operations, or a similar role in a fast-growing B2B SaaS organisation, with a track record of building and improving operational infrastructure, not just maintaining it.
Hands-on experience administering and optimising Martech tools such as HubSpot, Salesforce, Asana, Dreamdata, Notion, Dust, or similar platforms, with a clear understanding of how they connect across a GTM motion.
A demonstrated ability to design and implement operational workflows, checklists, and process guides that meaningfully improve team consistency and reduce friction at scale.
A rigorous, systems-thinking approach to tooling hygiene: you set the standard for naming conventions, field consistency, and platform cleanliness and hold the bar over time.
Practical experience with automation and AI tools; you don't just have curiosity, you've already used platforms like Dust or Zapier to eliminate manual work and create leverage for your team.
Strong documentation instincts backed by real output: playbooks, templates, and process guides that teams have actually adopted and relied on.
A collaborative working style that earns trust across Marketing and GTM; you're seen as a proactive operational partner, not a reactive support function.

Responsibilities

Own day-to-day Marketing Operations execution
Run recurring operational workflows including campaign setup, list management, form flows, routing checks, UTM governance, and lifecycle stage hygiene.
Maintain and improve MarOps process documentation, checklists, and operational playbooks.
Track operational issues, blockers, and follow-ups to ensure they are visible, owned, and resolved promptly.
Support campaign and programme operations from a setup and logistics perspective.
Build and maintain templates and scalable workflows
Build and own a library of reusable campaign templates, briefing documents, setup checklists, and request forms.
Create standardised workflows and intake processes for common marketing operations tasks.
Ensure templates and workflows are well-documented, version-controlled, and easy for non-ops team members to follow.
Identify opportunities to automate or streamline manual, repetitive tasks using AI or native platform automations.
Support the team in adopting and consistently using templates and processes.
Manage and maintain our Martech stack
Own day-to-day tooling hygiene and administration across the stack: naming conventions, field consistency, list management, campaign tracking, and access processes.
Document tool ownership, core workflows, key integrations, common use cases, and known limitations.
Troubleshoot tool issues, escalate where needed, and coordinate with vendors or internal stakeholders to resolve them.
Support Martech audits, tooling reviews, and onboarding of new platforms when required.