Marketing Operations Specialist II

MSA, The Safety Company • Cranberry Township, PA

13h

About The Position

The Marketing Operations Specialist II supports and maintains the systems, tools, and processes that underpin MSA’s digital marketing efforts. This role plans, builds, and optimizes digital campaigns and foundational programs within the regional Marketo instance, ensuring alignment with global standards and best practices. At this level, the specialist demonstrates deeper technical expertise across the marketing tech stack, understands data flows between systems, and contributes recommendations to improve foundational programs, campaign performance, and operational efficiency.
This is an individual contributor role that reports into the global marketing operations function and regional marketing leadership. While it has no direct reports, the specialist is expected to positively influence team members and internal stakeholders on marketing automation best practices and contribute to documentation and enablement efforts.

Requirements

• Minimum 6 years’ experience in marketing
• Minimum 3 years’ hands‑on experience with marketing automation platforms (preferably Marketo)
• Deep understanding of marketing automation strategy, campaign creation, and program execution
• Demonstrated ability to perform QA on campaigns, data flows, and integrations to identify root causes and recommend solutions
• Experience analyzing campaign performance and recommending optimization strategies for email, nurtures, segmentation, and user flows.
• Experience contributing to and upholding operational governance, including naming conventions, documentation, and compliance standards.
• Experience collaborating with global or cross‑functional teams to align on processes, standards, and campaign requirements.
• Strong time‑management skills with the ability to prioritize multiple projects simultaneously.
• Clear, effective communication skills to align with internal stakeholders on campaign requirements, timelines, and deliverables.
• Working with CRM and martech integrations (e.g., Salesforce, Captello) and understanding how data flows between systems.
• Understanding of CAN-SPAM, GDPR, and related compliance requirements
• HTML or CSS knowledge
• Bachelor’s in Marketing, Communications, or a related field
• Marketo Certified Associate

Responsibilities

• Troubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functions.
• Identify inefficiencies in processes and workflows and contribute to designing improved solutions.
• Provide recommendations to optimize email and nurturing campaigns based on performance insights.
• Ensure continual enhancements of marketing operations efforts across the region.
• Oversee marketing technology throughout the funnel - from campaign to lead to sales - with strong understanding of all foundational Marketo programs.
• Build and manage Captello event forms that accurately map to Marketo, ensuring clean data flow, compliance alignment, and seamless integration with downstream workflows.
• Maintain UTM governance and ensure accurate routing into channel programs to support attribution and reporting.
• Ensure accurate SFDC campaign association, member status alignment, and influence tracking through proper program structure and data flow.
• Partner with regional marketers, Sales Operations, and global MOps to ensure alignment on campaign strategy, data requirements, and operational execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level