Marketing Operations Specialist, D2C Lifecycle

Ibotta•Denver, CO

4d•$70,000 - $80,000•Hybrid

About The Position

Ibotta is seeking a Marketing Operations Specialist, D2C Lifecycle to join their innovative team. This role will focus on efficiently executing personalized marketing communications through Braze and Litmus, including email, push notifications, and in-app messaging. The ideal candidate will be organized, self-motivated, and detail-oriented, capable of managing multiple projects across different teams and timelines. A strong technical background is required for this position. The role is located in Denver, Colorado, and is a hybrid position requiring three days in the office per week (Tuesday, Wednesday, and Thursday). Candidates must reside in the United States. A relocation bonus will be offered to assist with moving to Denver.

Requirements

2 - 4 years of experience or technical background
BA/BS degree related to business or technology
Self-taught or professional experience with coding languages: HTML, CSS, and Javascript
Strong background with Braze or similar CRM or marketing automation platforms
Ability to think creatively and solve complex problems across multiple platforms
Strong organizational and analytical skills with keen attention to detail
Experience working cross-functionally with Engineering and/or Product teams
Strong copy-editing skills
Ability to match Marketing’s business requirements with internal product capabilities
Self-directed and self-motivated with superior time management skills
Applicants must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

Experience with Braze
Experience with Litmus
Experience with Jira/Confluence
Experience with Figma
Experience with Brandfolder
Experience with G-Suite
Experience with Looker
Experience with Trello

Responsibilities

Support Marketing Operations in the build and execution of D2C Marketing initiatives via the Braze marketing automation tool and internal tools, to optimize user activation and retention
Code in-app messages and emails using HTML, CSS, and Javascript
Ensure quality and accuracy of lifecycle programs across channels: email, push, in-app message, and cash back reward content
Act as a liaison between Marketing and Product/Engineering on technical requests and help manage those requests to improve Marketing programs/software, including conducting acceptance-testing
Anticipate issues and provide alternative methods of setup or delivery for campaign deployment
Work with others on the Marketing Operations team to analyze, detect, and help solve technical problems
Identify opportunities to implement standardized processes that improve project performance
Regularly learn about new features and capabilities within our tools, crafting use cases and best practices related to new revenue opportunities and OpEx savings
Help onboard new tools/programs for the Marketing department
Help own and maintain technical documentation to support all campaign development processes and channels
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere