CRM & Lifecycle Marketing Specialist

Super Star Car Wash•Phoenix, AZ

About The Position

Super Star Car Wash is building a best-in-class marketing engine powered by customer data, lifecycle marketing, and personalization. We're looking for an CRM & Lifecycle Marketing Specialist who is hands-on, technical, and execution-focused. This role owns the build: journeys, campaigns, coupons, segments, and HTML-based email templates. You'll work directly in the Attentive and High touch (CDP) backend day to day and be the technical hands that turn strategy into deployed, working programs. This role is ideal for someone who enjoys building things that work, digging into platform mechanics, troubleshooting when something breaks, and steadily improving performance through testing.

Requirements

2-4 years of experience in CRM, lifecycle marketing, or email/SMS marketing operations
Hands-on experience building campaigns and journeys in a CRM/ESP platform (Attentive strongly preferred; Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot also relevant)
Working knowledge of HTML/CSS for email template builds and troubleshooting
Comfortable working directly in a platform backend
Strong attention to detail and QA discipline
Comfortable managing multiple campaigns/journeys at once
B2C experience preferred

Nice To Haves

Experience with coupon/offer mechanics and promo logic a strong plus
Familiarity with customer data platforms (CDPs) or audience data integrations a plus, not required

Responsibilities

Build and launch email and SMS campaigns and automated journeys (welcome, activation, frequency, upsell, retention, winback) in Attentive
Build and edit HTML email templates; troubleshoot rendering issues as they arise.
Configure and QA campaign logic, segmentation, and audience targeting
Execute campaigns supporting promotions, launches, and key business initiatives
Build and deploy coupons and offers, including configuration in the Attentive Wallet
QA coupon logic (redemption rules, expiration, stacking) before launch
Monitor redemption and flag issues or anomalies
Serve as the day-to-day technical operator of Attentive (and related owned media tools)
Maintain campaign hygiene, documentation, and organization within the platform
Troubleshoot platform issues and escalate/coordinate fixes as needed
Support integrations between Attentive and other systems (CDP, GA4/GTM tagging, e-commerce)
Set up and run A/B tests on messaging, timing, segmentation, and offers
Monitor campaign and journey performance (engagement, conversion, revenue)
Flag performance trends and surface optimization ideas to the Director
Partner with Brand/Creative to implement on-brand lifecycle messaging
Work with Paid Media and Analytics to keep tracking and targeting aligned across channels