Lifecycle Marketing Specialist

Novig

8d • $100,000 - $125,000 • Onsite

About The Position

This is a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll have the chance to expand on your own ideas, try new things without a rigid playbook, and help redefine how we connect with sports fans. As we continue to innovate how users trade sports, you'll also have a hand in how they experience it.

Requirements

• 2-3 years of experience in lifecycle, CRM, or retention marketing
• Familiarity with CRM platforms (Braze, Customer.io, etc.)
• You know ball — you live and breathe sports, as well as understand how everyday fans think

Responsibilities

• Shape and execute strategy for day-to-day campaigns across email and push notifications
• Build segments using behavioral data and user attributes to keep messaging relevant
• Support and ideate automated flows like onboarding, retention, and re-engagement campaigns
• Run A/B tests on messaging, timing, and creative to improve open, conversion, and retention rates
• Collaborate closely with Product, Data, and Creative to keep messaging consistent and on-brand
• Develop transactional sends across key user touchpoints
• Help plan and launch live campaigns tied to real-time game action

Benefits

• Meaningful equity for every employee, regardless of role
• 100% health premiums covered
• 99% dental & vision covered
• 401(k) with 4% company match
• HSA + $1,080 annual company contribution
• $50/monthly company contribution to employee transit
• $27/day lunch stipend when working from our NYC office
• $35/day dinner stipend when working from the NYC office after 6:30pm

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed