Marketing Operations Manager (Hybrid - Toronto)

ClearGov • Toronto, ON

1d • Hybrid

About The Position

ClearGov is seeking a proven Marketing Operations Manager with a strong desire to win, a kind heart, an unwavering team spirit, a positive attitude, and a great sense of humor to join their marketing team. This role is responsible for managing marketing operations, including the systems, processes, and workflows that support marketing demand generation. The Marketing Operations Manager will work closely with industry leaders, designers, developers, and program managers to implement all programmatic and operational initiatives. This is a key and critical role on ClearGov’s commercial operations team, vital for the company's future success.

Requirements

• 3-5 years of marketing operations leadership experience.
• Excellent attention to detail.
• Strong working knowledge of Salesforce.com and Marketo.
• Experience building campaign tools.
• Knowledge of database management concepts and best practices.
• Superior communication skills, both written and verbal.
• Highly organized and self-motivated with a sense of urgency.
• A roll-up-your-sleeves, get stuff done approach to the day-to-day.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• A commitment to helping build a positive company culture.

Nice To Haves

• Working knowledge of Starbridge.

Responsibilities

• Managing the Marketo integration with Salesforce CRM and integrating additional platforms into the marketing automation software as needed.
• Understanding and evaluating campaign metrics and distributing campaign performance to the marketing team.
• Working with management to define KPIs, create reporting, analyze campaign performance, and make recommendations for continuous campaign improvement.
• Managing marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Planning and performing A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Supporting essential marketing operations initiatives in Marketo and Salesforce, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
• Serving as the operational business partner to the CMO and marketing leadership.

Benefits

• Flexible, hybrid work
• Chance to make a meaningful impact on government and school district transparency and accountability
• Opportunity to work in a fast-paced, fun, and collaborative environment
• Competitive salary and benefits package
• Professional growth opportunities
• Quality Medical, Dental, and Vision Insurance Plans
• Life Insurance
• RRSP Plan
• Personal Time Off Policy
• Company-Paid Holidays Observed
• Annual Holiday “Dimming of the Lights” (aka: reduced work hours)
• Parental Leave
• Employee Referral Bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees