Senior Marketing Manager (Toronto, ON – Hybrid)

LifeLabs • Toronto, ON

1d • Hybrid

About The Position

We are looking for a Senior Manager, Marketing (B2B) to lead the development and execution of marketing strategies that drive growth across key customer segments and support our commercial priorities. This is a hybrid role based in Toronto, ON. In this role, you’ll translate market and customer insights into clear value propositions, integrated campaigns, and go-to-market strategies that strengthen market position and accelerate pipeline growth. You’ll also play a key role in supporting sales enablement efforts by ensuring marketing programs are aligned to customer engagement needs and commercial objectives. Working closely with Sales, Business Development, and cross-functional teams, you’ll help ensure marketing is tightly connected to business priorities, measurable in impact, and informed by market and competitive intelligence. This posting is for an existing position.

Requirements

• 8–10+ years of experience in B2B marketing and/or sales, ideally in healthcare, diagnostics, or related industries.
• 4+ years of people leadership experience.
• Bachelor’s degree in Business, Marketing, Communications, or related field (MBA an asset).
• Strong track record of driving revenue growth through marketing strategy.
• Experience in sales enablement and supporting commercial strategy execution.
• Proficiency with MS Office and Power BI; Salesforce experience an asset.
• Strong communication, stakeholder management, and cross-functional collaboration skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Nice To Haves

• Experience marketing to healthcare professionals and/or consumer audiences is an asset.
• Experience working in complex, matrixed organizations (healthcare/pharma experience an advantage).
• Experience using GenAI tools for content development is an asset.

Responsibilities

• Develop and execute B2B marketing strategies aligned with revenue and business goals.
• Translate customer, market, and competitive insights into demand generation and pipeline growth strategies.
• Lead integrated campaigns across digital, events, partnerships, and external communications.
• Shape go-to-market plans for new and existing services to strengthen positioning and differentiation.
• Partner with Sales and Business Development to align marketing programs with customer engagement and sales enablement needs.
• Develop POC materials, including partnership decks, customer engagement programs, and lifecycle strategies.
• Own conference and event strategy, including planning, execution, and follow-up to generate leads and market insights.
• Act as a key connector between Marketing, Sales, Business Development, and Operations to ensure alignment on priorities.
• Support enterprise initiatives and cross-functional projects with marketing and communications expertise.
• Track, measure, and report on campaign performance, KPIs, and ROI.
• Translate performance data, market trends, and competitive activity into actionable recommendations.
• Continuously refine strategies to improve effectiveness, growth outcomes, and customer impact.
• Lead and mentor a team of Marketing Managers and Specialists, fostering growth, accountability, and high performance.
• Support capability development to ensure teams stay current with evolving tools, trends, and best practices.
• Drive collaboration and knowledge sharing across Marketing, Sales, and broader commercial teams.
• Support resource planning, prioritization, and continuous process improvement to enable efficient delivery.

Benefits

• Competitive coverage for employees and their families to support their overall health and wellness needs, including Extended Health Care, Dental Care, and Life Insurance.
• Retirement Savings Plan
• Vacation and Wellness Days
• Employee Wellness and Giving Programs: Our award winning mental, physical and financial wellness programs aim to address the comprehensive well-being of our team members, including resources like the Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.
• Professional development and membership reimbursement, access to preferred rates and discount programs, including WorkPerks, Home and Auto Insurance, Costco Membership, etc., and optional health-related benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1-10 employees