Marketing Operations Manager

Zuora • Foster City, CA

2d • Remote

About The Position

Marketing Operations sits at the intersection of strategy, technology, and execution. This role is an opportunity to own the systems that power Zuora’s marketing engine while helping shape where that engine goes next. As Marketing Operations Manager, you’ll be the primary owner of our core marketing technology stack and a key partner to Campaigns, Business Development, RevOps, and Analytics. You’ll lead work across campaign infrastructure, lead routing and scoring, integrations, data hygiene, compliance, and reporting—ensuring the systems behind every campaign, lead, and pipeline number are reliable, scalable, and built for growth. It’s an especially exciting time to join. Zuora is modernizing its automation architecture, strengthening attribution and intent capabilities, and bringing AI agents into day-to-day marketing operations work. In this role, you’ll have meaningful influence on what we build, buy, improve, and retire over the next 12–18 months. This is a remote individual contributor role reporting to the Senior Manager of Marketing Operations & Automation. You’ll join a small, collaborative team with the chance to deepen your technical expertise while helping shape how marketing invests in technology and operates at scale.

Requirements

• 5+ years of hands-on Marketo experience, including work in inherited or complex instances
• Strong Salesforce fluency and can trace field values across sync rules, API writes, form fills, and downstream workflows
• Experience supporting campaign teams and BDR functions in a B2B go-to-market environment
• Know how to balance technical detail with business context, especially when working across routing, scoring, integrations, and reporting
• Practical AI fluency, with clear opinions on where AI adds value and experience shaping AI-enabled workflows
• Strong analytical instincts and know how to question what a metric is actually measuring and how the underlying data is populated
• Thrive in environments where priorities evolve and where you can influence both execution and long-term systems design

Nice To Haves

• Marketo Certified Expert or equivalent
• Experience with Demandbase or a comparable ABM platform
• Experience with Clay, Apollo, or similar enrichment tooling
• Hands-on experience with Tray.io, Workato, n8n, or similar integration platforms, especially designing webhook-based workflows
• Experience building an agent, side project, or internal tool using AI

Responsibilities

• Serve as the primary administrator for Marketo, including integrations, lifecycle and scoring, programs, and database management
• Own Demandbase and LeanData end to end, including audience logic, routing rules, and Salesforce syncs
• Maintain and improve the integration layer across tools such as Tray.io, Knak, and webhook-based event platforms
• Evaluate, implement, and onboard new tools as the martech stack evolves
• Identify where AI can create meaningful leverage in marketing operations and help design practical, governed solutions
• Partner on workflows that help the marketing team execute more efficiently and effectively
• Trace how data is populated across sync rules, API writes, smart campaigns, and manual processes
• Partner with the marketing analyst on reporting needs and provide context for how data is generated and maintained
• Maintain database health, including deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logic
• Build documentation and enablement that campaign managers, BDR partners, and RevOps stakeholders can actually use
• Translate system logic into clear guidance for GTM teams
• Stay close to where martech is heading and bring a strong point of view to stack decisions and operational design

Benefits

• Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs
• Medical, dental, and vision insurance
• Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break
• Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy)
• Learning & development stipend to support ongoing growth
• Opportunities to volunteer and give back, including charitable donation matching where available
• Mental wellbeing resources and support

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed