Manager, Marketing Operations

Procurify • Vancouver, BC

1d • $94,000 - $118,000 • Remote

About The Position

Procurify is seeking a talented and collaborative Manager, Marketing Operations to join their AI-enhanced procurement and AP automation platform team. This role is crucial for enabling a high-performing marketing organization through systems, data, and process optimization. The focus is on ensuring marketing programs are measurable, scalable, and efficient, with clear visibility into campaign performance, funnel conversion, and pipeline contribution. The Manager will partner closely with Demand Generation, Content Marketing, Product Marketing, and Revenue teams to optimize the lead lifecycle, improve marketing performance, and drive better decision-making through data. Reporting to the Director, Revenue Operations, this role involves translating marketing requirements into scalable solutions and applying automation and AI tools to enhance efficiency and insight generation.

Requirements

• 3–5 years of experience in Marketing Operations, Growth Operations, or related roles, in a B2B SaaS or high-growth technology environment
• Hands-on experience supporting campaign execution, demand generation, and marketing performance tracking
• Experience working with modern marketing and CRM tools, including: Salesforce CRM, Marketo or equivalent experience, Analytics platforms such as Google Analytics or Amplitude
• Experience working with marketing data, reporting, and campaign analysis
• Exposure to automation or AI-enabled tools in marketing workflows or reporting
• Strong experience with Marketo and working knowledge of Salesforce CRM
• Solid understanding of campaign operations, lead lifecycle management, and marketing attribution
• Experience analyzing marketing performance data and building reports (e.g., BI tools such as Metabase or similar)
• Familiarity with customer engagement platforms such as Intercom, including experience connecting product usage data to communications workflows
• Experience supporting Product Marketing programs, including product launches, interactive demo tooling, and webinar operations.
• Strong attention to detail and commitment to data quality
• Ability to translate marketing requirements into scalable processes and systems
• An AI-forward mindset in applying automation and AI tools to improve marketing workflows and reporting
• Ability to drive adoption of new processes and tools through training, documentation, and stakeholder buy-in
• Maintain a professional and current LinkedIn profile, ensuring it is updated upon joining Procurify to reflect their new role and maintain a consistent company presence

Responsibilities

• Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation.
• Maintain campaign tracking frameworks to ensure consistent reporting.
• Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis.
• Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs.
• Ensure clear handoff between Marketing and Sales through defined processes and data consistency.
• Monitor funnel performance and identify opportunities to improve conversion rates and lead quality, including progression from MQL to SQL and beyond.
• Support marketing attribution and campaign performance analysis across channels.
• Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution.
• Translate performance data into actionable insights for marketing stakeholders.
• Administer and optimize Marketo and support marketing use of Salesforce CRM.
• Own the administration and optimization of Intercom for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting.
• Ensure systems are properly integrated and aligned with marketing workflows.
• Support the adoption and optimization of tools such as Gong where relevant to marketing insights.
• Contribute to improving workflows through automation and AI-enabled tooling.
• Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs.
• Analyze marketing data to identify trends, performance gaps, and opportunities for improvement.
• Translate data into clear, actionable insights to support marketing decision-making.
• Maintain data quality across marketing systems, including lead and campaign data.
• Establish and enforce best practices for data entry, tracking, and reporting.
• Support a reliable source of truth for marketing and pipeline data.
• Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting.
• Act as a key operational partner to Marketing, supporting campaign execution and performance visibility.
• Contribute to initiatives that improve marketing efficiency and pipeline generation.

Benefits

• Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada!
• Responsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments.
• Extended health benefits: We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.
• Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.
• Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed