Marketing Operations Manager

PlayMetrics • Morrisville, NC

6d • Hybrid

About The Position

PlayMetrics is a fast-growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development — all in one place. We're backed by private equity and run with the speed and ownership mindset of a startup: we move fast, build lean, and expect everyone to make a visible impact. The Role We are hiring a Marketing Operations Manager who will ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics. You will take full ownership of our marketing technology stack and the operational infrastructure of our customer acquisition engine. You will serve as the primary HubSpot Administrator, going beyond basic configuration to own architecture, workflows, integrations, scoring models, nurture programs, and reporting. You will partner with Marketing, Sales, and BDR leadership to translate strategy into technical reality, ensuring our systems connect flawlessly, our data is audit-ready, and our top-of-funnel operations align perfectly with our growth targets.

Requirements

• 5+ years of Marketing/Revenue Operations experience
• 3+ years of direct, hands-on experience as a primary HubSpot Administrator
• Proven experience managing a modern tech stack (HubSpot, Clay, product analytics, attribution software, and ad platforms)
• Deep experience translating campaign ideas into flawless technical execution
• Strong understanding of data segmentation for lifecycle marketing
• Demonstrated ability to establish best practices, design data flows, enforce naming conventions, and hold cross-functional teams accountable to system governance
• High data literacy with the ability to build advanced analytics dashboards, review complex datasets, and analyze funnel metrics to eliminate conversion bottlenecks
• Must be authorized to work in the US without sponsorship.

Nice To Haves

• Utilize working knowledge and direct implementation of Clay or similar tools to enrich data, orchestrate workflows, and power highly targeted outbound prospecting.
• Evaluating and deploying emerging AI and agent capabilities within the platform.

Responsibilities

• Own the Marketing Tech Stack & HubSpot Architecture: Total Stack Ownership, Strategic Roadmap, Advanced HubSpot Administration, Clay Implementation.
• Data Governance, Segmentation & Best Practices: Set the Standard, Database & Lifecycle Engine, Single Source of Truth.
• Funnel Mechanics, Lead Scoring & Sales Handoff: Lead Scoring & Routing, MQL & SQL Frameworks, Audit-Ready Pipeline, SLA & Territory Management.
• End-to-End Campaign Operations: Campaign Operations, Operational Playbooks.

Benefits

• Competitive Compensation: Salary commensurate with experience.
• Comprehensive Benefits: 100% company-paid medical, dental, and vision plans for you and your dependents, 401(k) with employer match, and company-paid disability and life insurance.
• Paid Time Off
• Work Environment: A collaborative, casual, and energetic office at our Morrisville headquarters.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed