Marketing Operations Manager

Trackforce

21h•Remote

About The Position

At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs â€” all while staying focused on safety and protection. We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact. At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance inâ€‘office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and workâ€‘life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software. Trackforce is the leading security workforce management platform serving security companies, enterprises, and public sector organizations. As we continue to scale, we're investing in the systems, processes, and analytics needed to drive predictable and efficient revenue growth. We're looking for a Marketing Operations & Analytics Manager to own marketing systems, reporting, attribution, lead lifecycle management, and marketing performance analytics. This role will serve as a strategic partner to Marketing, Sales, and Revenue Operations and will play a critical role in helping leadership make data-driven decisions. You will be responsible for ensuring our marketing technology stack, data, reporting, and processes support efficient demand generation and revenue growth. This role combines operational excellence with analytical rigor and requires someone who enjoys solving complex business problems through data and automation.

Requirements

5+ years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics
Deep experience with HubSpot and Salesforce
Strong understanding of B2B demand generation and revenue funnels
Experience building dashboards, attribution models, and executive reporting
Advanced analytical and problem-solving skills
Ability to translate data into business recommendations

Nice To Haves

HubSpot certification
Salesforce Administrator certification
Experience with Power BI, Tableau, Looker, or similar BI platforms
SQL experience
Experience supporting ABM and enterprise sales motions
Familiarity with intent data and modern demand generation technologies

Responsibilities

Own and administer HubSpot and related marketing technologies
Manage integrations between HubSpot, Salesforce, webinar platforms, intent providers, and other systems
Ensure data quality, governance, and operational consistency
Evaluate and implement new marketing technologies as needed
Design and optimize lead routing, scoring, and qualification processes
Partner with Sales and Revenue Operations to improve lead conversion and speed-to-lead
Monitor lead flow and identify bottlenecks across the funnel
Maintain lifecycle definitions and reporting standards
Build and maintain executive dashboards and KPI reporting
Develop attribution models to measure marketing impact on pipeline and revenue
Analyze funnel performance, conversion rates, and campaign effectiveness
Deliver actionable insights and recommendations to leadership
Improve operational efficiency through automation and workflow design
Standardize campaign execution and reporting processes
Reduce manual reporting and data management activities
Document best practices and operational procedures
Collaborate closely with Marketing, Sales, Customer Success, and Revenue Operations
Support annual planning, forecasting, and pipeline analysis
Help define performance benchmarks and growth targets
Ensure alignment across marketing and sales systems and reporting