Marketing Operations Manager

Five Star Bank•Rochester, NY

10h•Hybrid

About The Position

The Marketing Operations Manager is responsible for the day-to-day operational execution of marketing initiatives across the bank. Reporting to the Director of Marketing, this role manages print and promotional vendor relationships, branch merchandising standards, customer communications, and reporting to ensure marketing efforts are delivered efficiently, compliantly, and in alignment with brand standards. The Marketing Operations Manager plays a key role in improving marketing processes and workflows to enhance the efficiency and effectiveness of marketing operations for the bank.

Requirements

Bachelor’s degree in Marketing, Business, Project management or related field.
4+ years of experience in marketing operations or project coordination
Excellent written and verbal communication skills
Strong project management skills with ability to manage multiple priorities and meet established deadlines
High attention to detail, excellent organizational skills and the ability to work on a number of initiatives simultaneously
Creative thinking and analytical skills with a process improvement focus
Strong working knowledge with Microsoft Office Suite or related software.
Working knowledge with Adobe suite of products such as Illustrator, InDesign or Photoshop
Working knowledge of Canva
Familiarity with automated email marketing solutions such as Salesforce Marketing Cloud
Familiarity with website administration and analytics tools such as Google Analytics
Able to regularly sit or stand for prolonged periods of time.
Extensive computer usage is required.

Responsibilities

Provide administrative and logistical leadership with the coordination of turn-key marketing initiatives, ensuring timelines and deliverables are tracked, updated, and reported on.
Generate reports to provide insights into marketing effectiveness. Gather marketing data and draft quarterly CMO report and Bank Compliance Committee presentation. As well as monthly/quarterly vendor reporting, as required.
Coordinate the creation of social media creative and traditional print assets with our Advertising Agency of record, based on direction and content provided by Brand Marketing Manager. As well as scheduling and deployment of social posts.
Ensure the consistent execution of branch merchandising standards across allocations. Oversee the deployment and maintenance of in-branch marketing and regulatory signage to ensure materials are current, accurate, and on-brand.
Lead relationships with print, promotional, and fulfillment vendors to ensure high-quality production and on-time delivery of marketing assets. Oversee production proofs and collaborate with print and promotional vendors to ensure marketing materials are accurate, compliant to our brand standards, and easily accessible to frontline sales teams.
Work with respective project teams on customer communications when needed. Manage list pulls and coordination with print vendor or Marketing Automation Specialist for mailing (or email) to be deployed.
Create sponsorship ads when requested, and coordinate tickets or value adds the bank is entitled to as part of sponsorships. Organize invitations for Line of Business event(s), as well as the dissemination of event materials such as tablecloths, pull-up banners, etc. to ensure our brand is appropriately reflected at events.
Track expenditures and forecast future spending for the Director of Marketing on a monthly basis.
Work closely with marketing team members and Advertising Agency of record to ensure alignment and integration of marketing efforts.
Demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders. Incorporate the high-performance behaviors of teamwork, leading by example, and service in every facet of work.

Benefits

Medical, Dental, and Vision Insurance
Health Savings Account
Flexible Spending Account(s)
Company Paid Life Insurance, Long-Term Disability, and Short-Term Disability
Voluntary Offerings: Life, Critical Illness/Specified Disease, Accident, Hospital Indemnity, Legal Insurance & Personal Accident
Tuition Reimbursement
Employee Referral Program
Wellness Reimbursement Program
Star Volunteer Program
Employee Banking and Financial Perks
Flexible Hybrid Work Schedule
Paid Time Off (PTO)
Company Paid Holidays