Marketing Operations Manager

Gymreapers•Nampa, ID

3d•Onsite

About The Position

Gymreapers is a rapidly expanding strength training brand seeking a Marketing Operations Manager to establish the necessary systems, processes, and reporting infrastructure for a world-class marketing team. This role will act as the operational core of the marketing department, focusing on enhancing planning, execution, measurement, reporting, technology, and cross-functional collaboration across all marketing channels. The ideal candidate is passionate about systems, process improvement, analytics, project management, and transforming complex operations into clear, efficient workflows. You will collaborate with various teams including Creative, Ecommerce, Growth, Athletes & Influencers, Events, Lifecycle, Amazon, Product Development, Finance, and Operations to ensure timely, accurate, and optimized marketing initiatives.

Requirements

4+ years in Marketing Operations, Marketing Analytics, Growth Operations, Revenue Operations, Ecommerce Operations, or related field.
Experience supporting multi-channel ecommerce brands.
Strong analytical and reporting skills.
Experience with project management systems.
Advanced Excel / Google Sheets proficiency.
Experience with marketing attribution and reporting.
Strong communication and organizational skills.
Ability to manage multiple projects simultaneously.

Nice To Haves

Experience in consumer products, fitness, apparel, or supplements.
Experience with Shopify.
Experience with Klaviyo.
Experience with Triple Whale and/or Northbeam.
Experience with SQL or BI tools.
Experience building automated dashboards.
Experience supporting teams in high-growth environments.

Responsibilities

Own marketing campaign planning processes across all channels.
Build and maintain annual, quarterly, and monthly marketing calendars.
Ensure launches, campaigns, and promotions stay on schedule.
Facilitate weekly marketing planning and execution meetings.
Improve communication between marketing, ecommerce, product, and operations teams.
Create scalable workflows that increase organizational efficiency.
Develop and maintain marketing dashboards and reporting frameworks.
Deliver weekly and monthly performance reporting.
Track KPIs across Revenue, CAC, MER, ROAS, LTV, Conversion Rate, Email Performance, Influencer Performance, Organic Social Performance, and Product Launch Performance.
Partner with leadership to identify opportunities and risks.
Own and optimize the marketing technology ecosystem including Klaviyo, Shopify, Triple Whale, Google Analytics, Northbeam, Meta, Google Ads, TikTok Ads, Asana, Airtable, Gorgias, Attentive, and future marketing technologies.
Manage platform integrations, data integrity, attribution accuracy, and workflow automation.
Evaluate and implement new marketing technologies.
Build SOPs and operational playbooks.
Reduce manual reporting and repetitive work through automation.
Improve campaign briefing processes, creative request workflows, and launch readiness processes.
Create scalable operating systems to support growth.
Partner with Creative, Ecommerce, Amazon, Athlete Marketing, Events, Product Development, Finance, and Operations teams to ensure accurate forecasting, inventory-aware promotions, successful product launches, consistent KPI reporting, and alignment on priorities.
Create actionable insights from marketing data.
Build attribution frameworks.
Support forecasting and budgeting exercises.
Analyze customer acquisition and retention trends.
Identify opportunities for increased efficiency and profitability.