Marketing Operations Manager

Orchid Security•New York, NY

21h•Remote

About The Position

Orchid Security is seeking a Marketing Operations Manager to own the operational engine behind their marketing team. This role involves managing systems, data, processes, and the infrastructure that supports marketing campaigns. The ideal candidate will be responsible for the marketing tech stack, lead lifecycle processes, campaign infrastructure, and data-driven decision-making. This is a hands-on role where the individual will work autonomously and move fast, reporting directly to the VP Marketing.

Requirements

3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company
Deep, hands-on HubSpot expertise - you’ve built and managed complex workflows, not just used them
Strong Salesforce working knowledge: you understand the CRM side of the HubSpot–SFDC relationship
Data-oriented: you’re comfortable in dashboards, can build reports from scratch, and use data to identify what’s broken
Self-directed - you don’t need to be told what to fix, you find it yourself

Nice To Haves

Experience managing multiple tools and integrations simultaneously (ZoomInfo, Clearbit, intent data, etc.) is a plus

Responsibilities

Own and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reporting
Manage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systems
Build and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programs
Own the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards
Evaluate and manage the broader martech stack - identify gaps, recommend tools, own integrations
Collaborate with demand gen on campaign execution and with sales on lead routing and handoff quality
Document processes, build playbooks, and create the operational foundation as we scale