Marketing Operations Manager

PowerPlan, Inc • Atlanta, GA

4d • Hybrid

About The Position

This role owns the operational backbone of our marketing engine. As Marketing Operations Manager, you will ensure that marketing programs run reliably, data flows cleanly from first touch through revenue, and leadership can clearly see what’s working and why. You’ll work hands‑on in Salesforce, Pardot / Account Engagement, GA4, and WordPress, sitting at the intersection of marketing and sales operations. This is an ideal role for someone who enjoys owning systems, data, and execution in a lean B2B SaaS environment without the overhead of a large team.

COMPANY
PowerPlan is a B2B SaaS organization helping enterprise customers optimize complex processes through modern technology. We are in a phase of scaling our go‑to‑market motion and need stronger operational rigor to support growth. Marketing plays a critical role in pipeline creation and influence, and this position builds the systems and insights that enable smarter GTM decisions.

Requirements

• 3–5 years of experience in marketing operations or marketing technology in a B2B environment
• Hands‑on expertise with Salesforce and Pardot / Account Engagement, including lifecycle management and reporting
• Comfort working directly in WordPress for pages, forms, and landing pages
• Strong analytical skills with the ability to translate data into insights for non‑technical stakeholders
• Experience working with agencies across SEO, paid search, and analytics
• A mindset focused on accuracy, scalability, and continuous improvement

Responsibilities

• Lead Lifecycle & Salesforce Handoff Accuracy: Within six months, MQL‑to‑SLA handoffs in Salesforce operate with documented rules, consistent routing, and clear attribution, with fewer than 2% of leads requiring manual correction. Leadership can reliably trace leads from first touch through pipeline and revenue.
• Website Operations & Conversion Performance: Within six months, the WordPress website supports all active campaigns with up‑to‑date pages, landing pages, and forms that function without errors and pass QA checks. Conversion rates and form submissions are consistently tracked in GA4 and Salesforce, with no breaks in attribution.
• Marketing Automation & Nurture Program Effectiveness: Within six months, all active nurture programs and email campaigns in Pardot / Account Engagement are documented, error‑free, and meeting defined engagement benchmarks. New campaigns follow standardized build and QA processes.
• Agency Performance & AI‑Enabled Channel Optimization: Within twelve months, SEO and paid search programs are tracked against clearly defined KPIs with consistent reporting on spend, lead volume, and pipeline contribution. At least two AI‑enabled capabilities within the existing stack are actively used to improve optimization, reporting efficiency, or insight generation.
• Data Quality & Martech Reliability: Within twelve months, marketing and sales data across Salesforce, Pardot / Account Engagement, GA4, and WordPress meets agreed accuracy and completeness standards, with documented field definitions, lifecycle rules, and integration logic. Reporting discrepancies become rare exceptions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed