Marketing Operations Manager
About The Position
We are seeking a Marketing Operations Manager to own the technical infrastructure that powers our revenue engine. You will serve as the primary architect and administrator of our HubSpot Enterprise instance, own the bi-directional sync with Salesforce, and build the attribution and data governance frameworks that give our executive team reliable visibility into pipeline and revenue performance. Reporting into Revenue Operations, this is a hands-on builder role — you will design, configure, and optimize the systems. If you thrive in the technical details of marketing infrastructure and measure your impact in pipeline velocity and data integrity, this role was built for you.
Requirements
- 5+ years of experience in a dedicated B2B SaaS Marketing Ops role, ideally within a high-growth environment.
- HubSpot Expert: Advanced, Enterprise-level administrative expertise. Certifications are required; you must be a power user of workflows, custom objects, and complex lead scoring.
- Salesforce Integration: Strong working knowledge of SFDC (Admin-level preferred), specifically managing the bi-directional sync with HubSpot, campaign management, and reporting.
- Business Architect: Proven ability to translate high-level business goals (e.g., MQL-to-Opp conversion) into technical execution plans.
- Data Storyteller: Expert-level analytical skills with a focus on multi-touch attribution modeling, funnel velocity, and GTM metrics (CAC/ROI).
- AI Proficiency: Working knowledge of AI-driven operations (e.g., Jasper, Writer, or HubSpot AI) to automate content workflows, lead enrichment, and predictive modeling. Familiarity with prompt engineering for data analysis is highly preferred.
- Privacy & Governance: Deep understanding of global data privacy (GDPR, CCPA) and email deliverability best practices.
Nice To Haves
- Experience with ABM platforms (6sense/Demandbase), data enrichment tools, and data analytics platforms (Databricks) is a major plus!
Responsibilities
- Serve as the primary admin for HubSpot Enterprise and the broader marketing stack; manage all integrations and data enrichment tools.
- Lead the bi-directional sync between HubSpot and Salesforce to ensure seamless data flow and reliability for GTM teams.
- Redesign and optimize the Lead-to-Opportunity (L2O) lifecycle, including sophisticated lead scoring, grading, and automated routing logic.
- Act as "Process Architect" by establishing SOPs and scalable documentation for campaign execution, lead flow, and MarTech usage.
- Lead major initiatives to retire legacy automation, standardize data lists, and enforce global "rules of the road" for data quality.
- Manage global privacy frameworks (GDPR, CCPA, etc.), opt-in/out logic, and overall email deliverability.
- Own the operational health and cleanliness of the HubSpot database; proactively audit, cleanse, and enrich data to optimize targeting.
- Design and maintain executive-level dashboards tracking MQL velocity, funnel conversion, and campaign ROI.
- Own revenue attribution modeling and provide data-driven insights to support budget planning and CAC (Customer Acquisition Cost) forecasting.
- Partner with RevOps and Deal Desk to ensure marketing operations align with broader company GTM strategy and pipeline velocity.
Benefits
- Fully sponsored medical, dental, and vision insurances
- FSA program for both medical and dependent care
- Long term disability
- 401k + Roth with matching and immediate vesting
- Flexible paid time off + 11 paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
