Marketing Operations Manager

Benecard Services Inc.•Bonita Springs, FL

18h•Onsite

About The Position

The Marketing Operations Manager manages the operational backbone of the marketing team—ticketing, workflows, reporting, website support, and CRM processes. This role ensures the team runs efficiently, deadlines are met, and marketing systems are maintained. The Manager directly oversees the graphic designer, ensuring creative resources are prioritized effectively and aligned to campaign goals. This role partners closely with Content Marketing, providing the technical, data, and process support required for successful execution.

Requirements

3–4 years in marketing operations or similar role is required
Experience with Google Analytics, JIRA (project management tools) and email marketing platforms is needed
Understanding of WordPress platform
Ability to manage multiple priorities and deadlines.
Strong organizational and analytical skills.
Basic familiarity with CRM platforms (Salesforce preferred).
Comfortable learning new systems and source technical workflows.

Nice To Haves

Knowledge of HTML/CSS for light email or web support is a plus.

Responsibilities

Manage the marketing ticket queue: intake, assignment, prioritization, and deadlines
Maintain internal workflows and approval processes
Ensure requests align with marketing priorities and escalate conflicts as needed
Maintain and update internal documentation and SOPs
Ensure assets and requests move efficiently across cross-functional teams
Directly manage the graphic designer (workload, priorities, performance feedback)
Translating content needs into clear creative briefs, timelines, and deliverables
Ensure design work aligns with brand standards and campaign objectives
Review and approve final assets for quality, accuracy, and consistency
Optimize creative workflows, asset management, and production timelines
Support enforcement of brand guidelines across all materials
Own technical execution of website updates within the CMS
Build and publish pages (modules, formatting, structure, uploads, QA)
Ensure functional accuracy, accessibility, and responsiveness
Partner with Content Marketing Manager, who defines structure and messaging
Troubleshoot and resolve publishing or technical issues
Own Google Analytics dashboards (traffic, engagement, keyword opportunities, trends).
Manage Mailchimp reporting (open rate, CTR, deliverability, segmentation insights).
Deliver weekly, monthly, and quarterly performance summaries.
Own marketing-related CRM processes and data integrity
Build and segment lists for campaign targeting
Manage campaign setup, uploads/imports, and audience tracking
Support execution of email and campaign delivery through CRM tools
Partner with Sales Ops/IT for more complex Salesforce needs.