Marketing Operations Manager

Lighthouse • Dallas, TX

8d • Hybrid

About The Position

Reporting to our Manager of Marketing Operations, you will join our team as a Marketing Operations Manager. In this role, you will be the managing, administering, and optimizing our entire MarTech stack. You will support your team and stakeholders by enabling smarter decisions through technology and data. Your work will involve managing daily marketing operations tasks, creating insightful reports, and collaborating across the business to boost marketing productivity and efficiency.

Requirements

• Extensive experience in a marketing operations role.
• Solid experience with marketing automation platforms like Hubspot or Marketo.
• Good level of CRM (Salesforce) or sales-process understanding (i.e. Lead > Opportunity conversion)
• Experience implementing and managing various MarTech tools, such as intent data platforms, spam prevention, or event management software.
• A results-driven mindset with a strong ability to analyze data to inform marketing decisions and measure ROI.
• Exceptional attention to detail, great time management, and clear communication skills.
• A collaborative team player who can also work independently and thrive in a fast-paced, service-oriented environment.
• A genuine curiosity for AI and a willingness to actively experiment with AI-powered tools as part of daily work — not just as a user, but as someone who identifies where AI can improve marketing operations processes and drives those initiatives forward.

Nice To Haves

• Previous experience working in a high-growth B2B SaaS or technology company.
• Hands-on experience with API-based integrations, connecting MarTech tools and troubleshooting sync behaviour across platforms.
• Project management skills with a proven ability to see projects through to successful completion.
• Experience with content management systems like Storyblok.
• Familiarity with data visualization in BI tools like Looker and advanced analysis in Excel.

Responsibilities

• Manage and optimize our marketing automation platforms to fit strategic needs and ensure operational excellence, data integrity, and seamless integration.
• Be part of the team that recommends, implements and integrates new MarTech tools to expand our capabilities and ensure a seamless connection with our existing systems.
• Continuously test and analyze marketing automation processes, lead management workflows, and campaigns to improve conversion rates and overall performance.
• Collaborate with cross-functional stakeholders including Marketing, Sales Operations, and Engineering to understand business requirements and align our technology stack to support their goals.
• Solve key marketing challenges by improving attribution models, lead assignment processes, data accuracy, and funnel analysis.
• Develop and maintain clear documentation for all marketing processes, providing guidance and a reference for the entire team.
• Collaborate on AI-driven Marketing Operations initiatives, shaping how AI-powered tools such as Clay, data enrichment, and automation are used within Marketing to improve scalability, accuracy, and performance.

Benefits

• Flexible time off: Autonomy to manage your work-life balance.
• 401k matching: Up to 4%.
• Health insurance: Two Blue Cross Blue Shield plans with 99% company contribution to the base plan and 75% for dependents and spouses, plus $25/month to HSA.
• Vision and Dental Insurance: Dental Buy-up plan option, 50% company contributions to premiums for both employees, dependents and spouses for both.
• Employee Assistance Program: 100% confidential and free.
• Employer paid Short Term Disability + $50,000 Life Insurance
• Parental leave: 12 weeks of company paid primary caregiver leave, 3 weeks of company paid secondary caregiver leave, $1,500 new parent bonus, and 4 week flexible return to work plan.
• Wellbeing support: Subsidized ClassPass subscription.
• Referral bonus: Earn rewards for bringing in new talent.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed