Marketing Operations Manager

Basis AI•New York, NY

1d•$100,000 - $200,000•Onsite

About The Position

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world. We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale. In this role, you’ll build Marketing Operations from the ground up, owning the systems and processes that turn marketing activity into qualified pipeline. You’ll define and score our ideal customer, structure ICP and segmentation logic, build and maintain lead scoring models, and design nurture, routing, recycling, and disqualification workflows so the right leads reach reps at the right time and every other lead has a clear next step. You'll own end-to-end attribution tracking so we can tie spend to pipeline to revenue, and you'll run the operational backbone of our events motion—capturing, scoring, and routing event leads so nothing falls through the cracks. Working across marketing, sales, and RevOps, you'll keep our CRM and marketing automation stack clean, connected, and trustworthy. As we scale, you'll shape our marketing operations function by codifying playbooks, instrumenting our funnel, and building the reporting that leadership uses to make decisions—then help grow the team as the GTM org expands.

Requirements

4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and their integrations
Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
Strong command of multi-touch attribution and funnel reporting—able to connect marketing activity to pipeline and revenue
Bachelor's degree or equivalent practical experience
Ability to work in office in Manhattan 5 days per week

Nice To Haves

Finance Experience: Familiarity selling or marketing into the office of the CFO (accounting, FP&A, finance teams)
Experience operationalizing field marketing and events as a pipeline source
Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch
SQL or analytics tooling experience for self-serve reporting

Responsibilities

Build Marketing Operations from the ground up, owning the systems and processes that turn marketing activity into qualified pipeline.
Define and score the ideal customer profile (ICP) and segmentation logic.
Build and maintain lead scoring models.
Design nurture, routing, recycling, and disqualification workflows.
Own end-to-end attribution tracking to tie spend to pipeline to revenue.
Run the operational backbone of the events motion—capturing, scoring, and routing event leads.
Keep the CRM and marketing automation stack clean, connected, and trustworthy.
Codify playbooks, instrument the funnel, and build reporting for leadership decisions.
Help grow the marketing operations team as the GTM org expands.