Manager, Marketing Operations

Tyndale USA • Pipersville, PA

1d • Hybrid

About The Position

Tyndale's Marketing team is growing as we hire a hands-on, data-driven marketing operations leader with deep expertise in HubSpot, marketing automation, CRM processes, and campaign execution. This manager brings strong experience optimizing email marketing, workflows, lead scoring, attribution modeling, and account-based marketing initiatives while partnering closely with Marketing, Sales, and Salesforce teams to optimize lead flow, reporting, and overall campaign performance. This individual combines strong operational and analytical skills with a practical understanding of AI-enabled marketing operations, leveraging AI tools to enhance segmentation, personalization, efficiency, reporting, and decision-making in a thoughtful and measurable way. The Tyndale Company, a private, 9x Top Workplace winner in PA/5x Top Workplace winner in TX and industry leading national supplier of arc-rated flame resistant (FR) clothing to the utilities, oil and gas, transportation, chemical manufacturing, molten metals, and NFPA 70E markets. We’re a family-owned, and certified woman-owned (WBE) business providing a retail-style apparel experience to hundreds of thousands of energy workers across the US and Canada. We’re the leading distributor of innovative FRC solutions, and the largest industrial supplier of Carhartt FR, Ariat FR, and Wrangler FR clothing.

Requirements

• 5+ years of hands-on experience in marketing operations, marketing automation, CRM administration, or a related role.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, Information Systems, or a related field preferred. Equivalent combination of education, certifications, and relevant hands-on experience may be considered.
• Strong expertise in HubSpot administration, including email campaigns, workflows, lists, forms, segmentation, reporting, and overall platform management.
• Experience supporting ABM programs, lead scoring, lead attribution, and lead lifecycle management.
• Experience working with Salesforce integrations, lead flow processes, and cross-platform data alignment.
• Practical experience applying AI tools or AI-enabled capabilities to improve campaign execution, personalization, reporting, or operational efficiency.
• Effective communicator with the ability to collaborate across marketing, sales, operations, and technology teams.

Nice To Haves

• HubSpot certifications strongly preferred.
• Additional certifications or training in Salesforce, marketing automation, analytics, revenue operations, or AI-enabled marketing tools are a plus.

Responsibilities

• Serve as the primary administrator and subject matter expert for HubSpot. Manage overall platform configuration, user access, permissions, governance, and system hygiene. Maintain and optimize properties, lists, forms, landing pages, templates, and automation assets. Ensure data integrity, consistency, and best practices across the HubSpot environment. Evaluate and implement HubSpot’s native AI capabilities, as well as complementary AI tools, where they can improve efficiency, scalability, and campaign performance. Help establish best practices for the responsible use of AI in marketing operations, including data quality, governance, and process consistency.
• Build, test, schedule, and deploy marketing email campaigns within HubSpot. Manage audience segmentation, suppression lists, personalization, and campaign QA. Apply AI-supported approaches to improve email performance, including audience targeting, personalization, subject line testing, send optimization, and content recommendations. Ensure campaigns follow brand standards, compliance requirements, and email deliverability best practices. Analyze campaign performance and provide actionable recommendations to improve engagement, conversion, and operational efficiency.
• Design, build, maintain, and troubleshoot HubSpot workflows and automation programs. Support lead nurturing, lifecycle management, routing, notifications, and operational processes. Identify opportunities to incorporate AI into workflow logic, operational alerts, lead prioritization, and campaign orchestration where it adds clear business value.
• Partner with marketing and sales teams to support account-based marketing initiatives. Build target account lists, segmentation strategies, and campaign automation to support ABM programs. Use data, intent signals, and AI-assisted insights, where appropriate, to help identify target accounts, prioritize engagement, and refine audience strategy.
• Develop, manage, and refine lead scoring models in HubSpot to improve lead prioritization and handoff. Partner with stakeholders to evolve scoring frameworks using behavioral, firmographic, and engagement data, including AI-informed approaches when appropriate. Establish and maintain lead attribution frameworks to measure marketing contribution across channels and campaigns. Use analytics and AI-supported insights to identify trends in funnel performance, campaign influence, and conversion behavior.
• Create dashboards and reports to track campaign effectiveness, funnel performance, lead quality, attribution, and operational KPIs. Leverage AI-enabled analytics and reporting tools to identify patterns, surface opportunities, and improve decision-making. Identify opportunities to improve processes, automation, reporting, platform adoption, and the effective use of AI across marketing operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager