Marketing Operations Manager

Trackforce • Montreal, QC

29d • Hybrid

About The Position

Trackforce is looking for a Marketing Operations Manager to help scale and optimize our global demand generation engine. This role is critical in ensuring that marketing programs execute efficiently, leads move quickly through the funnel, and performance is measurable and continuously improving.
You will own the day-to-day execution and governance of marketing operations, including campaign setup, lifecycle automation, lead routing, scoring, reporting, and marketing technology administration. This role sits at the center of Marketing, SDR, Sales, and RevOps, ensuring alignment across teams and driving operational excellence across the funnel.
Reporting into the marketing organization, this is a highly hands-on role for someone who enjoys building systems, improving workflows, and using data to drive better outcomes. You will play a key role in improving conversion rates, increasing speed to lead, and enabling scalable, high-performing marketing programs globally.

Requirements

• Experience with HubSpot and Salesforce in a B2B SaaS environment
• Experience supporting SDR teams and outbound workflows
• Experience working in global marketing teams across multiple regions

Nice To Haves

• Familiarity with tools such as Qualified, ZoomInfo, UserGems, or similar platforms
• Exposure to ABM platforms such as 6sense, Demandbase, or RollWorks
• Familiarity with AI-driven marketing automation or conversational marketing

Responsibilities

• Build, launch, and QA marketing campaigns and automation workflows in HubSpot and Salesforce
• Own campaign setup standards and governance across marketing and sales systems
• Manage marketing → SDR → Sales routing workflows to ensure timely lead follow-up
• Maintain lifecycle stage definitions and automate status updates across the funnel
• Document and scale repeatable marketing processes and operating procedures
• Implement and optimize lead scoring models using behavioral and demographic data
• Manage segmentation across persona, region, industry, engagement, and intent signals
• Build dynamic lists and automation programs to support nurture, outbound prioritization, and retargeting
• Monitor lead flow and recommend improvements to increase conversion and response rates
• Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM programs
• Build and optimize automated nurture programs and triggered outreach flows
• Conduct A/B testing across segmentation, cadence, messaging triggers, and timing
• Support operational execution of major campaigns, events, and post-event follow-up
• Maintain high standards for data hygiene, enrichment, and compliance across systems
• Audit HubSpot and Salesforce data structures and campaign tracking integrity
• Manage integrations and ensure accurate data sync across the martech stack
• Support onboarding and optimization of new marketing tools
• Build and maintain dashboards across campaign performance, funnel conversion, and pipeline contribution
• Monitor key KPIs including lead response time, MQL to meeting conversion, and engagement performance
• Identify operational bottlenecks and recommend improvements to increase funnel velocity
• Support leadership reporting and pipeline forecasting

Benefits

• Hybrid and flexible work model
• Three weeks of vacation starting in your first year
• Paid sick days & family obligation days
• Comprehensive health & dental coverage from Day 1
• 24/7 telemedicine access
• Mental health & wellness support
• Life insurance, AD&D, long term‑ disability & critical illness coverage
• RRSP & DPSP with employer matching
• Employee referral bonus
• Paid volunteer day & recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed