Laneige Marketing Operations Manager

AMOREPACIFIC US, INC•New York, NY

2d•$100,000 - $115,000

About The Position

The Laneige Marketing Operations Manager plays a critical leadership role in driving seamless, integrated marketing execution for LANEIGE US. Serving as the central coordination point across local cross-functional teams, this role ensures that US launches, campaigns, and promotions are strategically planned, executed on time, and delivered consistently across consumer touchpoints. The position partners closely with Global HQ’s Senior Director of Marketing/Creative Operations and Senior Creative Project Manager to support operational rigor, alignment, and transparency across US marketing teams. The role leads end-to-end operational planning and execution for priority campaigns and product launches; translates business objectives and brand priorities into execution plans, timelines, and workflows; manages the integrated campaign calendar; and proactively addresses risks, dependencies, resourcing gaps, and changing priorities. It also connects US marketing operations with Global HQ, adapting global strategies and requirements to US market needs and providing feedback to improve cross-regional workflows. The Marketing Operations Manager designs and improves campaign briefing frameworks, marketing workflows, and approval processes in Monday.com, and partners with Creative Project Management to coordinate assets from intake through delivery. The role leads operating forums, launch readiness reviews, leadership reviews, and post-campaign retrospectives, establishing clear ownership, timelines, and decision-making structures across stakeholders.

Requirements

6–8 years of experience in marketing operations, integrated marketing, or program management.
Proven ability to lead complex, cross-functional initiatives in a global organization.
Exceptional organizational, communication, and stakeholder management skills.
Strong process mindset and ability to balance structure with flexibility.
Passion for brand, storytelling, and operational excellence.
Resourceful, motivated go-getter.
Respected team player.
Innovative problem solver.
Attentive to detail.
Multifunctional and project management skills.
Able to work under pressure and tight schedules.
Able to adapt quickly to changes and the environment.
Thinks innovatively and delivers new ideas.
Ability to work independently and be a self-starter.
Able to energize and enable others.

Nice To Haves

Experience in beauty or consumer brands is preferred.

Responsibilities

Own end-to-end operational planning and execution for priority campaigns and product launches across Consumer, Product Marketing, Trade, Paid Media, Social, PR, and Creative.
Translate business objectives and brand priorities into clear execution plans, timelines, and workflows.
Manage the integrated campaign calendar to ensure cross-channel alignment and visibility.
Identify risks, dependencies, and resourcing gaps early; drive resolution and escalation as needed.
Create and implement contingency plans to support on-time execution as priorities shift.
Serve as the primary US marketing operations lead and key liaison to Global HQ project management partners.
Translate global strategies, timelines, and requirements into localized execution frameworks for US market needs.
Drive communication across global and local stakeholders, navigating time zones and competing priorities.
Provide structured operational feedback to Global HQ to improve cross-regional workflows and collaboration.
Design and implement standardized campaign briefing frameworks that clarify scope, objectives, and messaging across channels.
Own and continuously optimize marketing workflows and approval processes within Monday.com to improve speed, visibility, and efficiency.
Partner with Creative Project Management to ensure seamless asset flow from intake through final delivery.
Serve as the central coordination point for US marketing teams from planning through launch execution.
Lead status updates, launch readiness reviews, and post-campaign retrospectives.
Establish and reinforce clear ownership, timelines, and decision-making structures across stakeholders.
Own leadership review meetings to drive alignment, decision-making, and on-time delivery.