Marketing Operations Manager

Seamless

About The Position

Seamless is looking for a Marketing Operations Manager. You'll own the systems and the data that the entire marketing engine runs on. Reporting to the Sr. Director of Demand Generation, you'll run our martech stack, lead and data flow, and, just as importantly, you'll be the person who makes our marketing data trustworthy: standardized, clean, governed, and ready to act on. This role is awesome because we generate hundreds of thousands of data points every day from our freemium funnel and right now that data lives in too many places, in too many formats. You'll fix that. You'll build the source-of-truth pipelines, naming conventions, and routing logic that let Paid, Lifecycle, AEO/GEO, and Analytics move fast without tripping over bad data. You'll partner closely with Sales Ops, RevOps, and Data Engineering to keep the whole system honest. If you love being the operator who turns chaos into clean, reliable infrastructure that everyone depends on, this is your seat.

Requirements

Deep, hands-on marketing operations experience; you've owned a martech stack and the data that flows through it
Strong data standardization instincts: you build naming conventions, taxonomies, and validation rules that actually get followed
Proficiency administering at least one CRM (Salesforce, HubSpot) and one MAP/ESP/CDP (Marketo, HubSpot, Customer.io, Segment, or similar)
Working SQL and strong spreadsheet skills; you can profile, clean, and reconcile data yourself without waiting on Engineering
Experience designing lead scoring, routing, and Marketing-to-Sales handoff logic at high volume
Comfortable with integrations, APIs, ETL/iPaaS tools (Zapier, Workato, Fivetran, or similar) and debugging data at the source
A governance mindset: you care about consent, suppression, and compliance, and you keep systems audit-ready
Excellent communication and documentation; you make the rules clear and get the rest of the org to adopt them
Bias to ship: you'd rather get a clean, reliable process live this week than a perfect one next quarter
Bachelor's degree required; Marketing, Business, Information Systems, Analytics, or related field preferred
5+ years of marketing operations, revenue operations, or marketing data experience, including 2+ years in a B2B SaaS company with a freemium or product-led motion
Demonstrated ownership of data standardization, hygiene, and martech administration at a company with high transaction volume and a short sales cycle
Hands-on proficiency with at least one major CRM and one MAP/ESP/CDP required; SQL proficiency required
Equivalent combination of education and high-volume B2B SaaS operations experience will be considered

Responsibilities

Own the marketing operations function: martech stack administration, data flow, lead routing, campaign operations, and process
Define and enforce data standards across the marketing org, including naming conventions, field definitions, taxonomies, and a single source of truth
Build and maintain the data hygiene program: deduplication, normalization, enrichment, validation rules, and ongoing cleanup
Own lead lifecycle operations: scoring, routing, deduplication, and SLA enforcement between Marketing and Sales
Administer and integrate the martech stack (CRM, MAP/ESP, CDP, enrichment, and analytics tools); manage integrations, syncs, and contracts
Partner with the Analytics & Insights Manager and Data Engineering on the marketing data model and event schema; you own the plumbing, they own the interpretation
Standardize how every campaign, channel, and source is tagged so reporting is consistent and trustworthy end to end
Build and document repeatable operational processes, playbooks, and QA checks so the team can scale without breaking
Manage data governance and compliance (consent, suppression, CAN-SPAM/CASL/GDPR) and keep the system audit-ready
Be the first responder for broken data, failed syncs, and routing issues; diagnose at the source and prevent recurrence