Marketing Manager

Erikson Institute•Chicago, IL

About The Position

The Marketing Manager plays a key role on the Marketing Team at Erikson. An effective communicator who can accurately assess need, priority, and resources required to initiate and complete marketing projects. Under the supervision of the Director of Marketing, this position will create and improve the infrastructure and protocols that allow the department to plan, implement, and evaluate its strategic objectives. The marketing team supports all marketing to external and internal audiences for the graduate school, direct services and professional development. It is inclusive of our web properties – www.erikson.edu , the Faculty/Staff and Student Intranets and my.erikson.edu. Working closely with staff from marketing, communications, admissions, and others inclusive of external creative and production vendors the Marketing Manager will help with brand and lead generation efforts to help meet the goals of the Institute.

Requirements

Bachelor’s degree in marketing, advertising, communications, design, or a related field.
3+ years of marketing experience, including at least two years supporting integrated marketing campaigns.
Demonstrated experience managing marketing projects across paid social, paid search, email, and web channels.
Working knowledge of SEO best practices, including keyword research, on-page optimization, and performance measurement.
Design fluency with the ability to create, update, or effectively manage marketing assets in collaboration with designers and vendors (experience with Adobe Creative Suite, Canva, or similar tools preferred).
Intermediate proficiency in Google Analytics and related tools, including dashboard reporting on digital and SEO performance.
Strong project management, organizational, and prioritization skills; able to manage multiple deadlines simultaneously.
Detail-oriented, adaptable, and comfortable working independently as well as collaboratively across teams.
Analytical, creative, and solutions-driven mindset.
Proficiency in Microsoft Office Suite, including Excel and PowerPoint
Strong project management, communication, editorial and analytical skills are a must.

Responsibilities

Lead the planning, management, and execution of integrated marketing initiatives across digital and print channels, aligning tactics with institutional goals, audience needs, and timelines.
Own digital marketing campaigns end‑to‑end, including campaign planning, channel selection, execution, optimization, and performance analysis across email, paid media, SEO, and web platforms.
Create and update marketing assets (approximately 35% of role), templates, presentations, digital ads, and print collateral.
Determine creative approach and resourcing for marketing initiatives, balancing hands‑on design work with oversight of external designers, copywriters, and vendors.
Develop marketing and design assets to support go‑to‑market strategies for new programs, products, and services.
Maintain and evolve brand standards; create and update templates to ensure consistency across campaigns and channels.
Evaluate and approve creative deliverables for brand alignment, accessibility, effectiveness, and quality.
Collaborate with internal partners to ensure marketing content, messaging, and web properties remain current, accurate, and strategically aligned.
Manage and organize marketing and creative assets within Office 365, including the Brand Center and shared asset libraries.
Conduct competitive and landscape reviews to inform campaign strategy and creative direction.
Support advertising and sponsorship strategy and execution, as assigned.