Marketing Manager

University of Washington Medical Center•Seattle, WA

1d•Hybrid

About The Position

Housing & Food Services (HFS) has an outstanding opportunity for a Marketing Manager to join the team. The Marketing Manager is responsible for the creating and executing marketing plans to promote HFS programs and services to current and prospective students and their families, HFS staff and the UW community. As an auxiliary enterprise, the Department is funded solely by revenue from students and customers who utilize these programs and services, such as on-campus housing, residential dining, retail dining, UW Bay Laurel Catering, summer conference housing, and the Husky Card campus ID card. This position plays a key role in leading annual and ongoing efforts to market on-campus housing and food services options to prospective students and HFS residents. Effectiveness is achieved by ensuring that marketing tactics reflect ever-evolving trends and best practices, and support the Department’s occupancy, resident satisfaction, and business goals. PURPOSE In collaboration with the Marketing & Communications (MarCom) team members and HFS partners, this position provides expertise and thought leadership in marketing, content, and storytelling to enhance the reputation of the Department. The priority of this role is to increase student, campus community and stakeholder awareness of and participation in HFS programs and services, in support of the educational mission of the institution. Effectiveness is achieved by being closely attuned to opportunities to tell the story of HFS and the benefits of living and dining on campus that continually emerge in a dynamic environment.

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations, business or a related field
3 years of marketing experience in an academic environment, management or leadership role.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

Nice To Haves

Master’s degree in communications, digital and new media, user experience, or a related field.
Experience working in higher education.
Excellent presentation, verbal, and interpersonal communication skills including communicating effectively with stakeholders and leadership about priorities and deliverables.
Demonstrated ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Working knowledge of Content Management System.
Working knowledge of journey maps, personas, and other user experience methodologies.
Ability to learn emerging digital tools.
Attention to detail, ability to consistently meet deadlines and strong customer service orientation.
Ability to manage multiple competing priorities in a dynamic work environment.

Responsibilities

Develop comprehensive marketing and communications plans, incorporating analytics and user research and aligning with user and organizational goals.
Serve as a storyteller, sharing Department highlights to generate local and national interest in housing and dining programs, and supporting the narrative of the experience of living on campus for prospective students and current residents.
Create and maintain an HFS editorial calendar with themes and content updated annually and distributed across a variety of communication channels.
Maintain a user-focused approach that follows UW and HFS brand and editorial style guidelines.
Conceive, write, produce, and edit content for Department communications, including the HFS website, digital publications, and other projects.
Review and approve content produced by other team members.
Lead the delivery of consistent messaging to a variety of audiences with HFS and UW partners.
Provide guidance to peers within the Department in developing and executing effective marketing and communication strategies, as well as in telling the story of HFS and promoting programs and services, identify opportunities and provide coaching and resources.
Manage multiple projects at any given time and ensure that deliverables are completed on time and within budget.
Provide timely and ongoing communication related to the status of projects and plans.
Utilize negotiation and relationship-building skills to create buy-in from partners and manage changing priorities and project timelines.
Collaborate with MarCom colleagues to support continual learning and process improvement.
Identify potential solutions to complex problems and unique issues as they arise.
Oversee the work completed by direct reports, ensuring appropriate productivity and quality.
Evaluate the work completed by direct reports and provide coaching and constructive feedback.
Provide guidance to direct reports on requirements and opportunities for learning and professional development.
Support activities in relation to established unit goals and objectives, including researching, collecting, and/or preparing information and reports.
Represent unit and department interests on cross-functional teams, committees and work groups.
Perform related duties as assigned to support the mission and strategic initiatives of Housing & Food Services.
Respond to University and Department emergencies, including serving in the Unit Response Center when activated to support HFS facilities, services, and communities.