Marketing Manager - Digital Marketing & Strategy

BIS Safety Software•Sherwood Park, AB

3d•Onsite

About The Position

BIS Safety Software is seeking a Marketing Manager to join their team in Sherwood Park, Alberta. This role is a blend of marketing strategy and hands-on execution, focusing on building campaigns, refining messaging, and optimizing marketing systems. The position requires someone comfortable with a fast-paced environment, managing a high volume of marketing initiatives, and driving measurable progress. The ideal candidate will lead and develop a small marketing team, oversee the production of marketing materials, drive digital marketing efforts, and coordinate marketing systems and priorities. This is an in-person role.

Requirements

Experience leading people and building marketing systems.
Approximately 5-7 years of marketing experience.
Some experience coordinating or managing a small team.
Comfortable operating at both strategic and execution levels; a 'doer'.
Experience owning marketing campaigns or initiatives from start to finish with tangible outcomes.
Strong digital marketing knowledge including SEO, paid media, and website optimization.
Demonstrated strong judgment in evaluating messaging, copy, and campaign quality.
Comfortable using marketing data and performance signals to guide decisions.
Experience using AI solutions to improve speed and quality of work.
Mindset focused on continuous improvement.
Ability to think critically about messaging and positioning.
Thrives in fast-paced environments with a high volume of simultaneous marketing initiatives.
Humble, eager to learn, and willing to ask questions.

Nice To Haves

Experience in B2B or SaaS environments.
Operational marketing experience in a structured environment.
Experience with SEO strategy, content marketing, and digital campaign management.
Familiarity with marketing automation platforms, CMS tools, and analytics dashboards.
Working understanding of how to measure and improve marketing-qualified lead generation.
Experience building or improving marketing production processes and workflows.
Exposure to safety, training, compliance, or other regulated industry verticals.

Responsibilities

Lead and develop the marketing team, including managing and mentoring, conducting 1-to-1s, providing direction, and ensuring alignment with company priorities.
Oversee marketing execution, including the production and refinement of website content, landing pages, campaigns, and promotional assets.
Drive digital marketing initiatives such as website optimization, landing page development, SEO, AEO, Google Ads, digital advertising programs, marketing analytics, campaign performance tracking, and conversion optimization.
Coordinate marketing systems and priorities, ensuring organization and intentionality of initiatives, prioritizing projects based on impact, refining messaging with leadership, and coordinating with internal teams and external partners.