Marketing Associate, Digital Strategy

GCM Grosvenor • Chicago, IL

14h • Onsite

About The Position

GCM Grosvenor is seeking a Marketing Associate, Digital Strategy to support marketing and business development efforts for the firm’s private wealth channel. This role focuses on web, email, and social strategy, with additional responsibility for broader marketing support as the venture grows. The role is primarily digital but also contributes to event marketing, collateral development, and sales enablement. It is ideal for a marketer with 3-5 years of digital experience looking for exposure to alternative investments and the end-to-end marketing function at a firm with institutional expertise.

Requirements

• 3–5 years of proven experience in marketing, digital, or communications.
• Comfort with email platforms (HubSpot, Marketo, or similar), CMS tools (WordPress or equivalent), and basic analytics (Google Analytics, social insights).
• Basic experience with video production or editing tools, and webinar platforms (Zoom, GoTo Meeting or similar).
• Reliable project management instincts; ability to hit deadlines, close loops, and flag risks.
• Comfortable toggling between digital campaign work and broader marketing support without losing momentum.
• Genuine interest in alternative investments, the private wealth channel, and how advisors make allocation decisions.
• Sharp eye for copy, formatting, and brand consistency across every touchpoint.

Nice To Haves

• Experience in Asset Management, Wealth Management, or Fintech.
• Comfort coordinating logistics for virtual events and preparing post-event content for distribution.

Responsibilities

• Build and deploy email campaigns, landing pages, and social posts via marketing automation and tracked through our CRM platform, Hubspot.
• Manage day-to-day updates to grovelanepartners.com, including publishing news, team bios, event announcements, and content pieces while maintaining SEO hygiene and brand consistency.
• Drive the digital component of advisor conferences and webinars, including registration pages, reminder sequences, follow-up nurtures, and on-demand content hubs.
• Support video production and editing for webinar recordings, social video, and post-event content distribution.
• Partner with GCM Grosvenor content teams to schedule and distribute thought leadership, whitepapers, and market commentary to RIAs, family offices, and HNW advisors.
• Pull weekly and monthly performance reports across email, web, and paid channels, surfacing insights to inform future campaigns.
• Maintain CRM lists, suppression rules, UTMs, and audience segments to ensure clean and actionable advisor data.
• Assist in maintaining and refreshing marketing collateral, including pitch books, fund one-pagers, and advisor brochures, ensuring accuracy, compliance approval, and brand consistency.

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision and life insurance)
• Flexible spending accounts
• Employer sponsored retirement plan
• Paid time off
• Parental leave
• Short-term and long-term disability
• Other care/wellness programs
• Discretionary bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed