Digital Marketing Associate

ATLANTA MISSION•Atlanta, GA

21h•$50,000•Onsite

About The Position

The Atlanta Mission is a Christian Ministry that provides life-transforming experiences by serving over 1000 men, women, and children daily with food, shelter, clothing, counseling, vocational, and spiritual guidance. The Digital Marketing Associate plays a crucial role in creating and deploying digital and creative marketing campaigns and events. This position aims to increase overall awareness, enhance storytelling capabilities, and boost fundraising success for Atlanta Mission. As a brand ambassador and storyteller, the associate will give a voice to the voiceless and clearly communicate how individuals can contribute to ending homelessness.

Requirements

Uphold Christ-Centered values: Humbly Serve, Faithfully Steward, Courageously Innovate, Joyfully Celebrate, Strength in Unity
Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
2 years of experience in marketing, branding, graphic design, and communications
Email marketing
CSS
HTML
Website editing capabilities
Effective Communication
Storytelling
Creativity and Innovation
Flexibility/Adaptability to change
Attention to detail
Strategic thinking
Keeps up with current digital platforms, social media channels, and trends

Nice To Haves

A bachelor’s degree in marketing, communications graphic design, advertising, or related field
Graphic Design skills
Adobe Creative Cloud Suite experience
Pardot experience
Wordpress experience
Salesforce CRM experience
Customer Experience Management (CXM) experience
Insights and analytics (i.e. Google Analytics)

Responsibilities

Assists Creative and Digital Manager across all digital marketing channels, including website and email strategy and execution
Monitors success of digital marketing campaigns as well as digital channels through Google Analytics and Salesforce
Manages the Atlanta Mission Blog, monitors social media, and deploys cross departmental email communication
Ensure optimization of Atlanta Mission website for search ranking through tools such as Google search console and Yoast
Provides creative and design expertise across Atlanta Mission digital channels
Assists in the creation of digital marketing and event collateral
Assists in event strategy with the Creative and Digital Manager; this includes branding, digital marketing, logistics, day-of execution, and post-event follow-up
Ensures the brand integrity of Atlanta Mission is represented in all digital channels and communications
Develops sources and generates stories across all marketing channels
Ensures an abundant supply of content that establishes and sustains Atlanta Mission’s reputation of meeting needs and solving the problems of the homeless
Works with Agencies, staff and pro-bono service providers to ensure a continuous supply of collateral materials
Identifies new potential vendors and partners to help elevate the Atlanta Mission brand and manages existing partners with the highest level of excellence
Measures and reports performance on all digital marketing campaigns, assessing against goals and KPI’s
Identifies trends and insights to optimize spend and performance
Supports in planning and strategy development for the department
Participates in Development team activities as needed
Attends professional association meetings and training as appropriate
Participates in team and Atlanta Mission-wide meetings
Performs other duties as assigned