Digital Marketing Associate

Peninsula Open Space Trust • Palo Alto, CA

1d • Hybrid

About The Position

Join POST as our Digital Marketing Associate and see your impact grow as you connect people to our work conserving open spaces for the benefit of all. This is an exciting opportunity for a digitally savvy, data-informed marketer who thrives when building audiences for a mission they are passionate about.
Why You Will Love This Role
When it comes to digital marketing, you are eager to learn new tools and take on challenges to help solve complex issues that support our day-to-day marketing initiatives.
You have experience with email marketing, website and digital media production, and know how to measure and track insights that shape our overall digital marketing strategy.
Knowing that digital marketing can be fast paced, you learn quickly and understand how to implement new solutions that support marketing campaigns and improve performance. All while staying up to date on trends in the ever-changing digital landscape.
You understand the importance of project management and know how to shape long-term and short-term projects that impact for the marketing team, helping the team stay on track and on budget.
You use data to inform and define what is and isn’t working, building awareness for new audiences, and growing engagement across existing digital channels.
Work Schedule:
POST is currently a hybrid workplace. Our hybrid work policy supports work schedule design that includes time in the office, field, or remote that optimizes individual and team performance based on specific job requirements.
The successful candidate for this job should expect to be in the office some days per week and will reside within a reasonable driving distance to our Palo Alto office.

Requirements

• 2-5 years of digital marketing experience with a technical focus on email marketing and digital production.
• Ability to build HTML emails and graphics for different audience segments across our email programs.
• Strong background in project management including using systems to track digital production and campaign progress.
• Excellent writing skills, creative instincts, and close attention to detail.
• Prior experience with Salesforce and web content management systems such as WordPress.
• Experience or strong interest in learning about email marketing segmentation and automation.
• Knowledge of, or passion for the natural world, the outdoors, land conservation and/or land management are beneficial to this role.
• Regular and accurate communication with others and completion of work tasks involving the use of phone, computer, internet, and video technology, the ability to interact effectively with digital and printed materials, and to operate required job-related equipment.

Nice To Haves

• Experience in designing for digital outputs with a strong eye and ability to adhere to POST’s design aesthetic is preferred, utilizing Adobe Creative Suite or a similar tool.

Responsibilities

• Execute email marketing campaigns across different functions supporting our fundraising, event, and content teams.
• Plan, build, and QA emails, landing pages, and help support other digital channels.
• Support creating a trusted relationship with our 150K+ member email audience, managing our email marketing deployment and building touchpoints throughout the year, optimizing for audience journeys and other initiatives.
• Help administrate our marketing automation platform, implementing new features and integrations with Pardot and Salesforce across email marketing and our website as needed.
• Produce monthly and quarterly performance reporting across email and the website, providing insights, recommendations, and implementation plans.
• Use project management skills to convene marketing teams and strategize on digital campaign goals, approaches, and execution using data to inform goals and refine our investments.
• Work closely with our marketing teams to coordinate content delivery, maximizing community growth, engagement, and diversity across our various channels.
• Assist in graphic design and copy development for digital marketing campaigns that support our overall team goals.
• Support ongoing website content development and production.

Benefits

• excellent benefits including medical, dental and vision coverage, retirement account contribution & matching, generous time off, paid maternity/paternity/family medical leave, life and long term disability insurance, pet insurance, learning and mental/physical wellness programs, personal mobile/internet usage stipend, commuter benefits, and many more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees