Digital Marketing Associate

Axena Health, Inc.•Dallas, TX

23h

About The Position

Axena Health, Inc. is a women’s health company redefining the standard of care for pelvic health conditions through clinically proven, non-invasive treatments. Our physician-prescribed Leva® Pelvic Health System empowers women with effective, supervised pelvic floor muscle training at home, combining cutting-edge motion-based technology with evidence-based treatment and personalized coaching. We envision a future where pelvic health is prioritized, destigmatized and effectively treated — because women deserve better. We are looking for a Digital Marketing Associate to join our marketing team. This is a role for someone early in their career who is ready to roll up their sleeves, learn fast, and grow into real ownership over time. You will contribute across patient-facing digital channels including content, email, paid media, social, and web, working closely with the Senior Director of Marketing who will provide hands-on guidance and strategic direction as you develop. You will help shape how we work, learn tools as we build them into our stack, and take on increasing responsibility as you grow comfortable and confident in the role. If you are someone who is curious about how digital channels work together, eager to learn in a growth-stage startup environment, and want your work to genuinely help patients access care they did not know was available to them, we want to hear from you.

Requirements

Bachelor’s degree in Marketing, Business, or related field
1-2 years of experience in digital marketing, content marketing, or a related field
Foundational understanding of how digital channels work together including content, email, social, paid media, and web
Hands-on proficiency with Canva
Working knowledge of SEO fundamentals
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage multiple deadlines and workstreams at once
Willingness to travel ~10%

Nice To Haves

Experience in healthcare, pharma, medical device, or another regulated marketing environment
Curiosity about how AEO and GEO are reshaping how individuals find health information online
Ability to read campaign performance data and ask the right questions about what it means to inform next steps
Experience with tools like Stripo and Wordpress or comparable email and CMS platforms

Responsibilities

Support the development of the digital marketing strategy and own execution across digital channels
Assist in the management of paid media campaigns including programmatic, geofencing, and paid social, working in close partnership with our media vendor
Monitor campaign performance across channels, flagging trends and surfacing observations to inform optimization decisions
Design and build patient-facing email campaigns, including one-off sends and broader nurture campaigns
Learn and support deployment of marketing campaigns in Salesforce
Own the patient-facing content calendar, ensuring blog, email, and social are planned and working together as a connected omnichannel effort
Support social media efforts including reviewing agency content, ensuring alignment to the content calendar, and contributing to channel planning
Develop briefs for blog content in partnership with clinical stakeholders, agencies, and AI tools, then manage the publishing process from PRC submission through scheduling and promotion
Support website management in partnership with our agency, keeping content current, accurate, and optimized
Identify opportunities to improve the website experience, with a focus on clarity and clear next steps
Provide executional support on HCP-facing digital campaigns as needed, including asset coordination and deployment support