Associate Director, Digital Marketing

Trilliad

7d•$125,000 - $145,000

About The Position

The Associate Director, Digital Marketing, is accountable for the operational performance and disciplined execution of Sandler's owned and paid digital marketing channels across enterprise and franchise markets. You translate digital marketing strategy into campaign plans, manage the social media team and MaaS execution, and ensure that digital activity is consistently tracked, optimized, and delivering against pipeline and cost-per-lead targets. You hold your team accountable for quality, performance, and continuous improvement — ensuring the digital marketing function operates with commercial focus and analytical rigor.

Requirements

Contextual Awareness
Critical Reasoning and Thinking
Data/Analytic Acumen
Empathy
Judgment and Discernment
Moral Courage
Pattern Recognition and Systems Thinking
AI Literacy
Responsible and Effective AI Use
Trilliad’s Business and Commercial Context
B2B digital channel management and demand generation execution — You manage and optimize multi-channel digital programs balancing paid, owned, and ABM investments to deliver qualified pipeline at target cost-per-lead in enterprise and franchise markets.
ABM platform configuration and program management — You configure and manage ABM platforms such as 6Sense, applying defined segment logic, scoring models, and account selection criteria that align execution with revenue strategy.
Marketing automation platform fluency — You work in-platform in HubSpot or equivalent systems to manage nurture logic, review segmentation rules, and ensure lifecycle automation is technically sound and aligned with campaign strategy.
Marketing persona development and activation — You translate buyer research and commercial context into actionable personas that inform targeting, content priorities, and funnel progression logic in B2B environments.
Paid media management and agency direction — You evaluate performance and direct agency execution across LinkedIn Ads, Google Search, and Display, making optimization decisions that improve cost-per-lead and pipeline contribution.
Agency and external resource management — You brief, direct, and hold accountable external agencies and MaaS providers, ensuring they operate against a defined strategy and deliver measurable outcomes.
People management and team development — You manage direct reports, conduct performance conversations, and build capability within your team to ensure the digital marketing function executes at the level the business requires.
B2B demand generation funnel mechanics — You understand how prospects move from awareness to pipeline so that channel management, budget allocation, and campaign execution decisions are commercially grounded and optimized for funnel velocity and conversion.
ABM program architecture and account-based execution — You know how to configure and run ABM programs that align marketing and sales around target accounts, including account selection, scoring models, and engagement thresholds tied to revenue priorities.
Email marketing strategy and lifecycle automation — You understand nurture logic, segmentation rules, cadence optimization, and lifecycle triggers so that email operates as a strategic channel that moves prospects through the funnel with precision.
Paid media channel dynamics in B2B contexts — You understand how LinkedIn Ads, Google Search, and Display perform in B2B environments, including bidding strategies, targeting options, and performance benchmarks that inform optimization decisions.
Marketing and sales alignment on lead definitions and scoring — You know how to apply lead scoring thresholds, qualification criteria, and funnel progression logic so that marketing and sales operate from a shared definition of a qualified lead.
6+ years in B2B digital marketing, with direct accountability for owned and paid channel strategy, demand generation performance, and pipeline contribution in enterprise or franchise environments
Hands-on experience configuring and directing ABM platforms such as 6Sense, including defining segment logic, scoring models, and account selection criteria
Working experience in HubSpot or equivalent marketing automation platforms, with demonstrated ability to review and direct in-platform configuration, nurture logic, and lifecycle automation
Demonstrated experience developing and activating marketing personas in B2B contexts, with evidence that persona frameworks informed targeting, content strategy, and campaign performance
Experience managing LinkedIn Ads, Google Search, and Display campaigns, with accountability for evaluating performance and directing agency execution against cost-per-lead and pipeline targets
Experience directing and holding accountable external agencies or international providers against a defined digital strategy
Demonstrated experience managing direct reports, including conducting performance reviews and building team capability in a digital marketing environment

Responsibilities

Oversee the strategy, execution, and performance of paid, owned, and ABM channels across enterprise and franchise markets — ensuring campaign plans are aligned with strategy, budget is allocated to highest-performing channels, and performance is tracked against pipeline contribution and cost-per-lead targets
Define ABM program strategy and configuration — overseeing platform setup, segment logic, account selection criteria, and scoring models in alignment with the strategy defined above, and ensuring ABM runs as a disciplined, revenue-aligned capability
Implement and maintain email marketing strategy across enterprise and franchise — managing nurture logic, segmentation rules, cadence, and lifecycle triggers to ensure email functions as a channel that moves prospects through the funnel systematically
Develop and activate marketing personas — translating buyer research and commercial context into actionable frameworks that inform campaign targeting, content priorities, and funnel progression logic
Manage campaign briefing and provide day-to-day oversight of MaaS execution — ensuring the team operates against a defined strategy, delivers to performance standards, and is held accountable for measurable outcomes
Oversee the content calendar in partnership with the content function — ensuring digital campaign needs are reflected in content planning and that production is aligned with demand generation priorities
Manage the social media function — ensuring social strategy, execution, and performance are integrated with broader digital objectives and contribute to brand awareness and pipeline in a measurable way
Oversee digital performance reporting — ensuring campaign performance is tracked against pipeline contribution, cost-per-lead, and funnel velocity, and that data drives timely adjustments to execution
Integrate lifecycle and lead scoring insights into campaign operations — applying defined scoring thresholds, funnel progression logic, and pipeline health indicators so that marketing and sales operate from a shared understanding of lead qualification
Manage and develop direct reports — ensuring the digital marketing team has the capability, clarity, and accountability needed to deliver against operational objectives
Strengthen team discipline and commercial focus — building a team culture that values performance, insight, and continuous improvement across all digital channels and functions