Digital Marketing Associate
About The Position
The Marketing Solutions department at LPL Financial is seeking a marketing associate with a digital marketing background. In this position, you will be assisting senior marketing consultants who are the marketing strategists for several LPL advisors. You will combine your knowledge of website management, social media, email marketing, and promotional sourcing with your business acumen to drive the marketing strategy and execution for several advisors’ practices. You will execute the senior marketing consultant’s digital and traditional marketing strategy for LPL advisors using email, social media, print, SEO, lead generation, websites, and more.
Requirements
- 1-3 years' digital marketing experience.
- 1-3 years' of e-commerce, PPC, SEO & SEM.
- 1-3 years' of inbound marketing tools, and web management.
- Excellent written and verbal communication skills.
- Working knowledge of web design principles, best practices, and content management platforms.
- Good understanding of digital marketing tools such as Google Analytics, Google Adwords, & Hubspot.
Nice To Haves
- Bachelor’s degree in marketing, communication, or related field.
- Financial services experience a plus, not required.
- CRM experience preferred but not required.
Responsibilities
- Report to the marketing manager.
- Work closely with multiple senior marketing consultants.
- Execute a digital marketing strategy for several LPL advisors.
- Schedule content to be distributed by social media, email, and blog.
- Make updates to an advisor’s website.
- Source promotional items and coordinate with vendors.
- Manage stationary reorders and ensure brand consistency in printed materials.
- Support the creation of demand generation forms, invitations, RSVP forms, and advisor outreach initiatives.
- Collaborate with compliance to ensure content, brand, and messaging are approved.
- Implement lead generation and niche prospecting process and workflow for implementation in the advisor’s practice to drive business growth for advisors and LPL Financial.
- Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
- Exhibit strategic agility when adopting and implementing LPL’s current tools and technology.
- Provide feedback and enhancements from the advisors.
- Actively participate in LPL’s culture and drive our mission and values.
Benefits
- 401K matching
- health benefits
- employee stock options
- paid time off
- volunteer time off
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
