Marketing Manager - Digital Marketing & Strategy (Remote)

BIS Safety Software•Toronto, ON

1d•Remote

About The Position

BIS Safety Software is seeking a Marketing Manager to join their team. This new role is at the intersection of marketing strategy and execution, working closely with leadership to translate strategy into measurable progress. The position requires a hands-on individual who enjoys building campaigns, improving messaging, and working with marketing systems. The role operates in a fast-paced environment with a high volume of marketing initiatives across campaigns, content, website development, and digital programs. Success requires comfort with momentum while maintaining judgment and quality. This is a remote position.

Requirements

Experience leading people and building marketing systems.
Approximately 5-7 years of marketing experience, with some experience coordinating or managing a small team.
Comfort operating at both strategic and execution levels; a "doer" mentality.
Experience owning marketing campaigns or initiatives from start to finish with tangible outcomes.
Strong digital marketing knowledge including SEO, paid media, and website optimization.
Demonstrated strong judgment in evaluating messaging, copy, and campaign quality.
Comfort using marketing data and performance signals to guide decisions.
Experience using AI solutions to improve work speed and quality.
A mindset focused on continuous improvement and viewing marketing as an improvable system.
Critical thinking about messaging and positioning, focusing on buyer progression.
Ability to thrive in fast-paced environments with high volumes of simultaneous marketing initiatives.
Humility, eagerness to learn, and willingness to ask questions and seek clarity.

Nice To Haves

Experience in B2B or SaaS environments.
Operational marketing experience in a structured environment.
Experience with SEO strategy, content marketing, and digital campaign management.
Familiarity with marketing automation platforms, CMS tools, and analytics dashboards.
Understanding of how to measure and improve marketing-qualified lead generation.
Experience building or improving marketing production processes and workflows.
Exposure to safety, training, compliance, or other regulated industry verticals.

Responsibilities

Lead and develop the marketing team, including managing and mentoring, running 1-to-1s, providing direction and feedback, and ensuring alignment with company priorities.
Oversee marketing execution, including producing marketing materials (website content, landing pages, campaigns, promotional assets) and refining marketing copy for messaging and positioning alignment.
Drive digital marketing initiatives, including website optimization, landing page development, SEO, AEO, Google Ads, digital advertising programs, marketing analytics, campaign performance tracking, and conversion optimization.
Coordinate marketing systems and priorities, ensuring organization and intentionality of initiatives, prioritizing projects based on impact, refining messaging and marketing direction with leadership, and coordinating with internal teams and external partners.