Area Marketing Manager, Digital Strategy
About The Position
The Area Marketing Manager, Digital Practice Strategy reports into the Director of Practice Marketing, owning the digital strategy, website performance, and marketing systems that support practice-level execution across SDP. This role ensures every practice has a strong, consistent, and optimized digital presence to support visibility, patient experience, and growth. While referral marketing remains the primary driver of patient acquisition, this position strengthens direct-to-patient marketing through improved websites, local SEO, and digital infrastructure. The role partners closely with the practice teams and the SDP Digital Marketing Manager to lead effective local execution. It combines strategic ownership with hands-on support and requires strong technical fluency, operational discipline, and the ability to drive results across a multi-location environment.
Requirements
- 5+ years of marketing experience with a strong digital and multi-location focus
- Experience in dental, healthcare, DSO, or similar multi-unit environments preferred
- Demonstrated ownership of websites, SEO, and digital performance initiative
- Experience managing vendors and driving accountability
- Strong understanding of marketing systems, CMS platforms, and analytics tools
- Ability to balance strategy with hands-on execution
- Experience supporting local teams, field marketing, or distributed environments
- Strong analytical and communication skills
Responsibilities
- Own performance, usability, and consistency of practice websites across the network
- Lead improvements in SEO, site structure, content quality, and conversion optimization
- Identify gaps in digital visibility and prioritize enhancements across practices
- Manage website updates, rebuilds, and ongoing optimization in partnership with vendors
- Serve as the internal subject matter expert for websites, local SEO, and digital visibility
- Serve as a reliable additional resource for practices when needs exceed local capacity, though focus will be on digital activities and presence
- Evaluate opportunities, identify need for additional (digital) marketing support. Support implementation of digital campaigns at the practice level, ensuring consistency across channels
- Develop tools, resources, and training to strengthen digital knowledge at the practice level
- Optimize the marketing tech stack supporting practice marketing execution
- Develop scalable processes for website updates, content management, and digital support
- Build reporting frameworks that provide visibility into performance across practices
- Identify opportunities to improve efficiency through tools, automation, and standardization
- Serve as point of contact for website, SEO, and digital marketing vendors
- Set clear scopes of work, expectations, and performance standards
- Ensure vendor output aligns with SDP brand, operational needs, and growth priorities
- Evaluate performance and recommend improvements or changes as needed
- Partner closely with the Digital Marketing Manager to align enterprise brand strategy with practice-level execution
- Translate content and brand initiatives into strong on-site and local digital experiences
- Share insights on website performance, SEO, and patient behavior to inform broader digital strategy
- Coordinate with the Digital Marketing Manager on social and content-related needs to ensure clear ownership and seamless execution
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
