Digital Strategy Manager

Creed Media

20h•Remote

About The Position

Creed Media is a leading music marketing agency seeking a Digital Strategy Manager. This role involves owning a portfolio of accounts with full revenue responsibility, building a pipeline, and closing deals. The primary focus is commercial, including pipeline management, proposal creation, closing sales, and account growth. You will lead strategy on priority campaigns and work closely with Campaign Managers, though you will not have direct personnel responsibility. The goal is to become the go-to expert for labels needing strategic insights into music release campaigns and platform dynamics, reporting to the CCO. You will set a high standard for work quality through your own actions and expertise.

Requirements

At least 2 years of personally planning and executing creator campaigns for music releases
Deep cultural fluency in music communities across TikTok and Instagram
Deep working knowledge of the creator ecosystem: volume creators, edit pages, loop pages, thematic pages, clipping. Not traditional influencer buys.
Experience reading and acting on streaming data: save rates, source of streams, Shazam patterns, playlist placement
Strong label relationships: You know the people at Warner, Sony, Universal, and independents who make buying decisions
Experience presenting strategy to label clients and earning trust through expertise
Comfortable working across multiple markets and territories
Experience working with record labels and/or artist management teams
Some experience structuring complex deals, pricing models, multi-phase engagements, and partnership frameworks
Deep expertise in a specific genre, market vertical, or platform (TikTok, META, Spotify)
Background in agency-side commercial leadership or business development
Understanding of music industry dynamics: label structures, release strategies, music release cycles, and artist development cycles
Native or fluent English speaker

Nice To Haves

You don't just know that sub-niches exist. You know how they behave differently, how they activate differently, and why a strategy that works in one community doesn't automatically work in another.
You can look at a sound page and read it. You know whether a community is forming or scattered, whether organic adoption is real or manufactured, and what to do about either. You've done this enough times that it's pattern recognition, not analysis.
You understand that creator marketing for music is different from influencer marketing. Recognizing the distinction between purchasing reach and programming a sound into a platform's recommendation engine is key. You've also built campaigns that led to organic adoption and know precisely what steps you took to achieve that.
When label clients push you toward something the data doesn't support, you push back with specifics. You sell through knowledge, not through decks.

Responsibilities

Own accounts with individual revenue targets.
Lead proposals end-to-end: scope, price, frame, and present and develop mid-tier accounts into key accounts over time.
Build personal relationships with key stakeholders to expand your book of business.
Lead strategy on high-priority campaigns.
Build and maintain a healthy pipeline through methodical outreach; drive renewals, upsells, and extensions.
Influence commercial strategy, pricing, and deal structuring for complex engagements.
Surface cross-account insights that shape Creed's commercial direction and go-to-market decisions.