Digital Strategy & Marketing Technology Manager

Hope For The Heart•Plano, TX

10h•Hybrid

About The Position

The Digital Strategy & Marketing Technology (MarTech) Manager provides ministry-wide oversight and strategic support for Hope for the Heart’s digital platforms, analytics, and marketing technology ecosystem. This role supports strategic decision-making, execution, and optimization across departments by ensuring that digital systems, data, and insights are aligned with organizational goals, stewardship responsibilities, and the mission of Hope for the Heart. Please note that this job is in-office at our office located in The Hope Center in Plano, Texas.

Requirements

Bachelor’s degree in marketing, or revelant other degree or equivalent experience
At least five (5) years of experience in analytics and/or digital marketing
Excellent written and verbal communication skills, with the ability to effectively communicate the purpose of HFTH events and initiatives to the public via phone, fax, e-mails, letters and in-person visits.
Strong marketing technology skills and experience required, including experience with Google Analytics and Google Grant, Meta, and various marketing automation, CRM, and analytics tools
Experience with HubSpot required; HubSpot certifications preferred
Experience with donation and giving platforms, such as Fundraise Up and Virtuous
Experience with HTML and page-building tools

Nice To Haves

HubSpot certifications preferred

Responsibilities

Monitor daily and intraday performance across digital platforms, campaigns, and systems to ensure alignment with organizational goals.
Develop and maintain daily, weekly, and campaign-based reports evaluating marketing efforts, KPIs, budget pacing, and revenue performance.
Analyze digital marketing spend and return to support financial stewardship and informed decision-making.
Apply testing and optimization methodologies (e.g., A/B testing, experimentation, segmentation, attribution analysis) to improve effectiveness across channels.
Translate data into clear findings and recommendations for leadership and cross-functional stakeholders.
Analyze constituent behavior and digital journeys across multiple touchpoints to identify trends, insights, and opportunities for personalization and engagement.
Manage the ministry’s marketing technology ecosystem, including CRM, marketing automation, analytics, and donation platforms.
Lead and support digital marketing initiatives across email, paid social, search, display, SMS, database-driven campaigns, and SEO.
Oversee donation page strategy, creation, testing, and deployment to improve donor experience and conversion performance.
Provide technical and execution support for donation and non-donation page builds as needed to support ministry initiatives.
Define success metrics, dashboards, and reporting frameworks aligned with business and ministry objectives.
Collaborate with multi-disciplinary teams to identify challenges, resolve performance gaps, and build upon successful initiatives.
Work closely with the Vice President of Marketing and interface with external vendors as needed.