Manager, Digital Marketing Strategy

Target•Minneapolis, MN

1d•Hybrid

About The Position

As a Manager, Digital Marketing Strategy you will elevate Target’s beloved in-store experience to the digital space, driving top-of-funnel engagement across Target.com and the Target app to drive impact to business, guest & brand. You will develop and execute guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences. You will serve as a consumer obsessed digital marketer delivering engaging top of funnel experiences for key enterprise or pyramid initiatives. This role requires a strategic digital marketing mindset, reporting & analytical skills, creativity and an eye for trend.

Requirements

Four-year degree or equivalent experience
4+ years of e-commerce experience (Site Merchandising, Digital Marketing, etc.)
Business acumen with an entrepreneurial, revenue-generating mindset.
Must have both strong technical acumen and a creative eye
Understanding of broader e-commerce trends and innovations; engaged in the cultural zeitgeist
Demonstrated experience in strategic and cross-functional influence, planning and execution
High level of initiative, accountability and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics
Excellent written and verbal communication skills with the ability to present to varying levels of leadership

Nice To Haves

Experience with promo a plus.

Responsibilities

Develop and implement site merchandising experience & traffic driving strategies that drive guest engagement and bring marketing campaigns and business priorities to life.
Translate internal and external insights into actionable plans that enhance conversion and optimize the guest journey.
Plan connected, engaging site content leveraging a suite of insights and partnering across critical partner groups (i.e. Marketing, Category Site Merchandising) to build and deploy content that drives business and guest results against specific KPIs.
Provide strategic input to creative teams, ensuring content is both brand-right and performance-driven.
Actively monitor key performance indicators (KPIs) of accountable levers across devices and platforms, guest behavior, and market trends.
Use these insights to refine strategies, influence cross-functional teams, and inform business decisions.
Provide routine reporting on performance metrics, offering deep insights for continued optimization.
Establish strong partnerships across Digital, Marketing, and Merchandising teams to create cohesive, high-impact digital experiences and traffic driving strategies.
Continuously identify opportunities for innovation in merchandising, technology, and processes.
Proactively drive progress, improvement, and advancement to enhance guest experiences (i.e. personalization tactics).
Own implementation of tactics within Store Mode and App Store, two growth initiatives for the organization.
Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.