Marketing Manager

Clayton Homes•Columbus, OH

17h

About The Position

Arbor Homes is seeking a Marketing Manager to work closely with the VP of Marketing and the sales staff to create, implement, and oversee all internal and external communications efforts. Arbor is one of the fastest growing new home builders in Indianapolis, committed to customer service, quality, and putting customers first. This role offers a dynamic career in a lively workplace.

Requirements

Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience.
2+ years of experience creating, developing, managing, and analyzing public facing websites and webpages in a marketing environment.
2+ years of experience in social media platforms in a corporate setting.
Excellent oral and written communication skills with a strong background in writing.
Self-starter with demonstrated ability to maintain accountability and work on multiple projects while functioning as part of a cooperative team.
Must have experience with email marketing and website management.
Candidate must be proficient or have working knowledge of: Adobe suite of tools (Photoshop, etc.), Google and Social Media Analytics.
Must also have working knowledge of the following concepts: SEO/SEM, Web Analytics, Social Media.

Nice To Haves

Graphic design experience a plus

Responsibilities

Managing online advertising using AdWords, Facebook, tracking traffic/conversions, optimizing ads, managing automated follow-up systems, Zillow/Trulia and BDX online updates, and updating community collateral material.
Managing the website by keeping information up to date and accurate, developing content for the website and other publications, nurturing leads through planned communications, supporting websites, the CRM system, Google Analytics and AdWords, and reviewing web-based marketing content for grammar and factual information.
Assisting with new community set up by helping to grand open new communities with realtor events, etc. and working with signage companies for sales office setup and weekend directional.
Managing social media by developing and implementing an overall social media strategy through organic and paid posting, assisting with the creation, conception, and presentation of the social media strategy and integrated marketing campaigns, day-to-day management and development of editorial content on social media platforms, including posts and discussions, proactively interacting with online communities across all platforms, using social media monitoring tools to monitor conversations, and researching and drafting blog posts that are relevant to the home building community.
Working directly with graphic designer to create print brochures.
Working with our videographer to create branding videos for company, communities, and product offerings.
Working with our photographer to schedule shoots for our homes and communities.
Printing brochures, price sheets, included feature sheets, and other collateral for sales offices.