Marketing Manager, LION Safety Solutions

LION•Waterville, OH

3d•Hybrid

About The Position

LION is an international company that operates in three markets: the emergency services, military and civilian agency uniforms, personal equipment markets, and workplace safety markets. LION serves a global customer base of fire departments, law enforcement, military installations, institutions, corporate organizations, and training companies from multiple offices around the world. The Marketing Manager is responsible for the development and execution of the tactical marketing initiatives to drive revenue growth, generate qualified leads, expand market reach, and strengthen brand awareness. This role works closely with an external agency bringing marketing capabilities in-house to accelerate speed-to-market and improve operational efficiencies. This role supports LION Safety Solutions, focusing on our TotalCare and Training product lines.

Requirements

Bachelor's degree (BA or BS) in marketing, business, or a related discipline
Experience in marketing, preferably industrial or a safety-related industry
Analytical mindset with ability to translate data into marketing plans
Experience with a CRM system, Salesforce preferred
Excellent project management skills
Credible presence with customers, suppliers and internal teams across all levels of the organizations
Superior written and verbal communication skills
Ability to manage multiple projects simultaneously and prioritize time

Responsibilities

Manage and administer strategies and tactics that effectively build LION’s brand image and marketplace awareness while supporting targeted growth initiatives.
Implement and coordinate marketing efforts, including promotions, new product launches, communications, and product/marketing campaigns.
Create and manage marketing content including email campaigns, website content, product messaging, digital marketing channels, sales enablement materials, and promotional assets.
Ensure consistency of LION brand messaging, positioning and visual identity across all marketing and social channels.
Support planning and execution of trade shows and special events, including logistics, materials, and follow-up campaigns.
Support market research, customer insights, competitive analysis, and maintain relevant marketing data and intelligence.
Collaborate with sales, dealers, and product managers to develop toolkits and collateral that support the sales team and pipeline growth.
Manage Salesforce campaigns and lead generation opportunities in collaboration with marketing and sales teams.
Serve as the primary intake and prioritization point for marketing requests and deliverables.
Maintain market database and information as required by Marketing leadership.
Other duties and projects as assigned