Marketing Manager

Biorelate

21h•Remote

About The Position

Biorelate is seeking a creative and driven marketing professional to join its commercial team. Reporting to the VP of Sales, this role will be central to Biorelate's marketing efforts, focusing on creating compelling content, managing multi-channel marketing programs, and collaborating with an external agency to enhance brand presence in the pharmaceutical and life sciences sector. The position requires a deep understanding of Biorelate's Galactic AI platform, its customers, and the market, translating product messaging into effective campaigns and content for biologists, bioinformaticians, and pharmaceutical decision-makers. The role involves owning the planning and execution of marketing activities across various channels, including promotional materials, LinkedIn, digital campaigns, conferences, and events. Collaboration with Product and Sales teams is essential to ensure a consistent and impactful brand message. This role offers significant growth potential, with opportunities to expand into broader marketing responsibilities, including strategy development, team building, and function expansion as the company scales. Ideal candidates are commercially minded, scientifically curious, and eager to influence how an innovative AI company is perceived in the market.

Requirements

Demonstrable experience and evidence of success in a B2B marketing, content marketing, or product marketing role, ideally within a tech, SaaS, or life sciences environment
Proven ability to create compelling, high-quality content across multiple formats including long-form copy, slide decks, email campaigns, social posts, and one-pagers
Hands-on experience managing LinkedIn marketing campaigns and other digital marketing channels, with a track record of generating measurable engagement and leads
Strong project management skills with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously, including briefing and coordinating with external agencies
Commercially minded with the ability to understand complex technical products and translate established messaging into compelling, audience-specific marketing content and campaigns for both technical and non-technical audiences
Experience planning and managing events or conferences, including logistics, materials preparation, and post-event follow-up
Confident working autonomously in a remote, fast-moving startup environment, with a proactive, self-starter approach to prioritisation and delivery
Strong written and verbal communication skills, with meticulous attention to detail and brand consistency across all outputs
Strong execution focus with the ability to independently manage multiple marketing initiatives, prioritise effectively, and consistently deliver high-quality outputs in a fast-moving environment

Nice To Haves

Familiarity with the pharmaceutical drug discovery process and an understanding of how data science or AI tools are used within this workflow
Experience marketing AI, NLP, bioinformatics, or other data-intensive technology products to a scientific or technically-minded audience
Knowledge of account-based marketing (ABM) methodologies and experience executing ABM campaigns targeting enterprise pharmaceutical or biotech accounts
Proficiency with marketing automation or CRM tools (e.g. HubSpot, Outreach, Cognism) and comfort interpreting campaign analytics to inform content and channel strategy
Experience working within or alongside a sales team in a Series A or early-stage startup, with an appreciation for the relationship between marketing output and commercial pipeline
Ambition to grow into a Head of Marketing or senior marketing leadership role as the company scales

Responsibilities

Develop a thorough understanding of Biorelate’s Galactic AI platform, customers, and market to support effective marketing campaigns and commercially impactful messaging across the pharmaceutical industry
Translate established positioning and messaging into compelling, audience-specific marketing content and campaigns tailored to stakeholder groups including biologists, bioinformaticians, and commercial decision-makers
Create and manage a consistent stream of content across all marketing channels including LinkedIn, email campaigns, web pages, and promotional materials such as slide decks, one-pagers, and case studies
Partner with an external marketing agency as a key resource, briefing, coordinating, and reviewing agency outputs to ensure brand alignment and quality across all deliverables
Plan, execute, and optimise lead generation programmes including LinkedIn campaigns, nurture sequences, email activity, and digital advertising initiatives, using performance insights to improve campaign effectiveness
Work closely with Product Managers to develop supporting marketing materials and campaigns for new product features and releases, ensuring messaging is clear, consistent, and audience-appropriate
Book, plan, and manage industry conferences and events end-to-end, ensuring all materials, logistics, and messaging are ready and on-brand
Continuously monitor competitors, tracking acquisitions, product updates, pricing changes, and market positioning to keep Biorelate’s USP sharp and differentiated
Ensure brand message integrity and consistency across all channels and marketing activities including events, email, web content, and promotional materials
Plan and execute marketing activity supporting product launches, coordinating campaigns, content, events, and communications in collaboration with Sales and Product teams to maximise awareness and engagement
Analyse customer behaviour and conduct surveys, interviews, and focus groups to refine buyer personas, uncover insights, and identify new market segments and growth opportunities
Prepare and manage marketing budgets on a monthly, quarterly, and annual basis; set, track, and report on key marketing goals and campaign performance metrics
Brief press and PR contacts on new products and services, and coordinate sales and marketing efforts to maximise brand awareness and pipeline impact
Contribute marketing insights, campaign plans, and performance reporting to quarterly and annual commercial planning