Marketing Manager

Profitable Ideas Exchange•Bozeman, MT

12d•Hybrid

About The Position

The Marketing Manager at PIE is responsible for helping shape how PIE shows up in the market and enabling firm growth in close partnership with Business Development, Account Growth, and Client Experience. This role supports PIE’s marketing strategy, brand positioning, content and messaging, digital presence, and marketing operations, with a strong focus on translating leadership vision into clear, compelling, market-facing communication. This is a hands-on, player‑coach role for a senior marketing leader with professional services experience who understands long, relationship-driven sales cycles and the role marketing plays in building credibility, clarity, and trust. While the Managing Director and Chief Client Officer set overall vision and direction, this role is responsible for translating executive vision and marketing strategy into an integrated marketing action plan. The marketing manager will build, prioritize, and execute the marketing strategy that brings that vision to life day to day. The Marketing Manager serves as the strategic bridge between PIE’s services and the market and is expected to personally own critical elements of writing, positioning, editing, content development, and campaign execution, in addition to leading and developing the marketing team.

Requirements

5–10+ years of marketing experience, ideally in professional services or complex B2B environments
Proven experience partnering closely with Business Development or sales teams
Strong background in service marketing, positioning, and go-to-market strategy
Exceptional writing and editing skills, with the ability to independently develop executive-ready content
Current fluency in AI, digital marketing, social metrics, discoverability, and emerging AEO/GEO considerations
High judgment, strong taste, and comfort operating with limited budgets and high expectations
Comfortable influencing senior stakeholders and driving consistency across leaders.
Proficiency in Microsoft Office (Excel, Word, Outlook) and Salesforce are preferred.

Nice To Haves

A bachelor’s degree is preferred for this position.
Strong project and client management experience
PIE operates on Microsoft 365 platforms.

Responsibilities

Partner closely with Business Development, Account Growth, and Service Line leaders to support revenue growth across existing and emerging offerings.
Define and track meaningful marketing performance indicators appropriate for professional services and long sales cycles.
Develop executive-ready reporting that connects activity to engagement, influence, and brand momentum.
Drive meaningful visibility and inbound impact within a disciplined, ROI-minded marketing budget.
Manage PIE’s annual Growth Engine Summit including the development of clear KPIs and execution against those KPIs.
Support PIE’s brand presence across event lifecycle including invites, event experience and follow-ups.
Develop and execute an account-based marketing (ABM) approach for priority accounts, including defining the ABM framework and targeting strategy, deep partnership with BD and Account Growth to understand account context, relationship maturity, and growth opportunities, and developing tailored positioning and messaging aligned to each account’s goals and challenges.
Own the development of client success stories, case studies, and proof points. Translate client work into compelling, market-ready narratives while respecting confidentiality.
Partner with Client Experience and Service Line leaders to capture outcomes, insights, and moments that matter.
Oversee programs that shape how clients and executive participants experience the PIE brand beyond delivery, including PIE-branded events and programs, and gifting, swag, and special moments. Includes responsibility for annual holiday gifts.
Partner closely with the Head of Client Experience to ensure a cohesive and elevated brand experience throughout the client lifecycle of delivery.
Ensure brand consistency and quality across channels, offerings, and client touchpoints. Ensure the brand reflects PIE’s credibility, differentiation, and leadership in professional services growth.
Capitalize on PIE’s three books and in-house authors to support PIE’s brand and credibility in the market, driving outbound distribution of PIE’s publications.
Build and execute a plan to drive author eminence in the market through digital channels or speaking engagements.
Responsible for maintaining a strong employer brand that is consistent and aligned with leadership and engages current and future employees in an authentic way. Including but not limited to community-based engagement opportunities, volunteering, sponsorships, conference presences, job fairs, etc.
Responsible for submitting annually to awards and recognition vehicles (Example: Top Workplaces, Consulting Magazine, etc.).
Responsible for the leading the team that delivers PIE’s Annual Report, in line with B Corp Certification.
Execute the “what” and “why” of how PIE’s services and offerings show up in the market.
Support the positioning and messaging for PIE’s services, programs, and offerings.
Translate complex, relationship-driven work into clear, compelling value propositions for senior decision-makers.
Partner with Service Line leaders to refine how offerings are described, packaged, and brought to market.
Support the launch, evolution, and refinement of services with cohesive positioning and go-to-market planning.
Develop and consistently update marketing-ready language and materials that BD and Account Growth teams can use confidently and consistently including slide decks, proposal templates, one-pagers and case studies.
Apply an analytical lens to how PIE shows up in the market with a focus on consistent storytelling that reflects how PIE clients buy PIE services.
Own PIE’s content, inbound, and omnichannel strategy in service of firm growth priorities.
Lead the development of marketing content and a content calendar that directly enables growth. This role will have direct oversight over all marketing content from both a graphic design and copy perspective and work alongside a team of writers, content producers, and designers to generate and continuously update thought leadership, microsites (for PIE and clients), voice of the client pieces, service-line specific content, newsletter and website/blog postings, and social media presence and strategy (LinkedIn).
Own and manage the PIE website(s), including messaging, structure, and ongoing optimization.
Manage delivery, execution, and success of the PIE-cast as a tool to support PIE’s marketing strategy and goals, ensuring consistent publication, a strong suite of guests, and growth YOY of listenership and engagement.
Personally review, edit, and refine external-facing copy to ensure clarity, consistency, and a strong, differentiated point of view. Ensure consistent visual experience for those who engage with PIE content.
Support and execute PIE’s brand and website refresh, including managing any external vendors.
Oversee PIE’s channel strategy across owned, earned, and shared platforms, including LinkedIn and social presence and engagement, searchability, discoverability, and emerging AEO/GEO considerations, and distribution and amplification of thought leadership and client stories.
Lead the marketing function with clarity, discipline, and high standards.
Manage marketing priorities and resource allocation.
Lead and develop internal and external marketing resources, including Social Media Coordinator, Graphic Design & Marketing Coordinator, and external partners and agencies.
Serve as the final gatekeeper for messaging, positioning, and external-facing quality.
Establish clear workflows, operating rhythms, and prioritization to keep marketing focused on growth impact.
Balance strategic leadership with hands-on contribution, particularly in writing, positioning, editing, and content development.
Complete other duties and responsibilities as assigned.