ESPN Cleveland Marketing Manager

Good Karma Broadcasting,•Cleveland, OH

16h•Onsite

About The Position

Good Karma Brands is seeking a Marketing Manager to join our ESPN Cleveland team. This teammate will play a critical role in leading the market's marketing, events, internship, and promotional efforts while creating exceptional experiences for fans, partners, and teammates. This role is ideal for a highly organized, collaborative leader who enjoys developing people, driving creative marketing initiatives, leading events, and delivering results in a fast-paced environment. The Marketing Manager will work closely with Content, Sales, Marketing, and Operations teammates to develop and oversee campaigns, activations, and experiences that support audience growth, partner success, and revenue generation. As part of GKB's ongoing commitment to innovation, this teammate will integrate AI tools into their daily workflow to improve efficiency, enhance marketing execution, strengthen communication, and support scalable solutions across campaigns, events, and market initiatives. The ideal candidate is an effective communicator who thrives under deadlines, embraces accountability, enjoys coaching others, and takes pride in delivering exceptional experiences for fans, partners, and teammates.

Requirements

2+ years previous experience in marketing, promotions, events, media, sports, or a related field
Demonstrated use of AI tools to improve workflow efficiency, communication, campaign execution, and project management while maintaining quality standards
Strong project management, organizational, and time-management skills
Excellent written and verbal communication skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Strong relationship-building and collaboration skills
Ability to work independently while contributing positively to a team environment
Exceptional attention to detail and commitment to high-quality execution
Personal accountability, initiative, and willingness to accept and provide feedback
Valid driver’s license required

Nice To Haves

Leadership experience with a demonstrated ability to coach, develop, and motivate teammates preferred

Responsibilities

Develop and oversee marketing campaigns that support content initiatives, advertising partnerships, audience growth, and revenue objectives.
Lead the market's marketing and promotional efforts while aligning initiatives with ESPN Cleveland and Good Karma's objectives.
Collaborate with Content, Sales, Marketing, and Operations teammates to develop and implement marketing strategies, activation opportunities, and promotional initiatives that support partner success and fan engagement.
Lead market events, partner activations, remote broadcasts, and promotional initiatives while ensuring exceptional fan and partner experiences.
Develop creative marketing ideas, activation strategies, and promotional opportunities that help ESPN Cleveland partners and market initiatives achieve their goals.
Lead, coach, and develop Marketing Event Supervisors and interns through recruiting, onboarding, training, and ongoing professional development.
Oversee ESPN Cleveland's Internship Program and serve as the market's Teammate Ambassador, helping foster an engaging workplace culture aligned with Good Karma's values.
Establish priorities, timelines, and workflows for marketing projects and initiatives while ensuring successful execution and alignment with market objectives.
Oversee promotional contesting, including contest rules, compliance, fulfillment processes, and overall execution.
Utilize AI tools and emerging technologies to improve marketing effectiveness, workflow efficiency, communication, and execution.
Oversee marketing resources, promotional assets, activation materials, and vendor relationships to support market initiatives and operational readiness.
Identify opportunities to improve processes, communication, collaboration, and execution across the market.
Support market-wide initiatives, community engagement efforts, and special projects that contribute to brand growth and business success.
Serve as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and Teamwork.