ESPN Cleveland Marketing Manager

Good Karma Broadcasting,•Cleveland, OH

1d•Onsite

About The Position

Good Karma Brands is seeking a Marketing Manager to join their ESPN Cleveland team. This role is crucial for leading the market's marketing, events, internship, and promotional efforts, aiming to create exceptional experiences for fans, partners, and teammates. The ideal candidate is a highly organized, collaborative leader skilled in developing people, driving creative marketing initiatives, leading events, and achieving results in a fast-paced environment. This position involves close collaboration with Content, Sales, Marketing, and Operations teams to develop and oversee campaigns, activations, and experiences that support audience growth, partner success, and revenue generation. A key aspect of this role includes integrating AI tools into daily workflows to enhance efficiency, marketing execution, communication, and scalability across various initiatives. The successful candidate will be an effective communicator, comfortable with deadlines, accountable, enjoy coaching, and take pride in delivering outstanding experiences.

Requirements

2+ years previous experience in marketing, promotions, events, media, sports, or a related field
Demonstrated use of AI tools to improve workflow efficiency, communication, campaign execution, and project management while maintaining quality standards
Strong project management, organizational, and time-management skills
Excellent written and verbal communication skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Strong relationship-building and collaboration skills
Ability to work independently while contributing positively to a team environment
Exceptional attention to detail and commitment to high-quality execution
Personal accountability, initiative, and willingness to accept and provide feedback
Valid driver’s license required

Nice To Haves

Leadership experience with a demonstrated ability to coach, develop, and motivate teammates preferred
Experience planning and executing marketing campaigns, events, promotions, and activations
Ability to work evenings, weekends, and events as needed

Responsibilities

Develop and oversee marketing campaigns that support content initiatives, advertising partnerships, audience growth, and revenue objectives.
Lead the market's marketing and promotional efforts while aligning initiatives with ESPN Cleveland and Good Karma's objectives.
Collaborate with Content, Sales, Marketing, and Operations teammates to develop and implement marketing strategies, activation opportunities, and promotional initiatives that support partner success and fan engagement.
Lead market events, partner activations, remote broadcasts, and promotional initiatives while ensuring exceptional fan and partner experiences.
Develop creative marketing ideas, activation strategies, and promotional opportunities that help ESPN Cleveland partners and market initiatives achieve their goals.
Lead, coach, and develop Marketing Event Supervisors and interns through recruiting, onboarding, training, and ongoing professional development.
Oversee ESPN Cleveland's Internship Program and serve as the market's Teammate Ambassador, helping foster an engaging workplace culture aligned with Good Karma's values.
Establish priorities, timelines, and workflows for marketing projects and initiatives while ensuring successful execution and alignment with market objectives.
Oversee promotional contesting, including contest rules, compliance, fulfillment processes, and overall execution.
Utilize AI tools and emerging technologies to improve marketing effectiveness, workflow efficiency, communication, and execution.
Oversee marketing resources, promotional assets, activation materials, and vendor relationships to support market initiatives and operational readiness.
Identify opportunities to improve processes, communication, collaboration, and execution across the market.
Support market-wide initiatives, community engagement efforts, and special projects that contribute to brand growth and business success.
Serve as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and Teamwork.