Marketing Manager

Callstack

1d•Remote

About The Position

Callstack supports and inspires top industry leaders in shipping better digital products and services to their users. We are a team of high-level experts in cross-platform development and consultancy. We co-create the technology, collaborate with the Meta team on setting the direction for the future growth of the React Native framework, and much more! We are recognized in the React Native Community as contributors to Open Source projects, organizers of React Universe Conf, as well as speakers at international conferences. We also organize regular community meetups in our HQ in Wrocław, Poland. We truly believe that you can get the best out of people when you give them a chance to participate and develop. At Callstack you are the one to decide in which area you want to grow, you’ll have an individual self-development budget to empower your competencies and gain new skills. Our goal is to give every employee the opportunity to speak up and introduce their ideas to build the future together. Join us and work with the TOP Silicon Valley and Fortune 500 companies in the USA! We are looking for an experienced, driven Marketing Manager to lead our team, focusing on B2B growth and lead generation. This role requires strong project management, expertise in ABM and digital marketing, with a focus on business outcomes and building a qualified SQL pipeline. The Marketing Manager will serve as a pivotal leadership role within the organization, responsible for translating high-level strategic goals into actionable marketing roadmaps and specific B2B outreach tactics to drive growth and lead generation.

Requirements

6+ years of B2B marketing experience overall, with at least 3 years in a team leadership role.
Strong Project Management: Proven ability to plan, schedule, execute, monitor progress, and ensure accountability. Experience in effective stakeholders leadership.
B2B & Growth Focus: Strong focus on growth activities, ABM, outbound, and lead generation.
Business Outcomes Mindset: Focus on measurable business results and effective sales support.
Technical Expertise: Hands-on B2B digital marketing (content, demand gen, channels), successful ABM track record, HubSpot knowledge, LinkedIn Ads experience, working knowledge of SEO.
Data-Driven: Highly analytical, capable of funnel analysis, drawing conclusions, and using data for planning.
Strategic Insight: Excellent understanding of the market/technology and latest marketing trends (Open Source experience a plus). Up-to-date knowledge of current and emerging B2B marketing trends and technologies.
Fluent English (C1/C2 level) and excellent command of Polish
Resilience and Adaptability: Effectively maintain strategic focus and performance amidst organizational changes, fast-paced project demands, and evolving market conditions.
Ability to use modern AI tooling and implementing it into daily work of the team.

Nice To Haves

Open Source experience a plus

Responsibilities

Plan and execute B2B growth marketing strategies, including ABM, focused on lead generation, building a qualified SQL pipeline and optimizing conversions.
Coach, manage performance (KPIs, improvement plans), oversee budget/resources, and maintain the marketing backlog.
Develop and scale performance marketing initiatives (SEO, content, paid channels), translate technology trends into a marketing roadmap, ensure consistent messaging, and coordinate brand visibility activities, including managing international event promotions.
Manage the company website in collaboration with a development agency, ensuring content is current, SEO optimized, and using analytics to improve traffic and conversion rates.
Prepare reports for management and the supervisory board. Analyze website and lead generation results to extract conclusions, and plan subsequent actions.
Foster a strong, cooperative relationship with the Sales and Delivery teams, coordinating efforts to ensure alignment on lead quality, messaging, and overall business goals.